Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. One of Aki’s biggest value propositions lies in helping our brand partners understand their consumers’ most receptive moments,” said Risa Crandall, SVP of CPG & BevAlc Strategy and Sales at Aki Technologies.

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Get MarTech! Driving results. In your inbox.

Brand Lift 82

Brand Lift Conversion Rate Retargeting Video Ads 82

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Media 80

Media Brand Lift SEO MarTech 80

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases. Get MarTech!

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 110

Audience Conversion Rate Machine Learning Brand Lift 110

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing 125

Marketing CPL Machine Learning CPC 125

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Introducing the new Kaspersky offerings: from standard to premium.

Brand Lift 86

Brand Lift Education MarTech Conversion 86

Martech Series

AUGUST 5, 2022

The report also found that micro influencers are particularly effective at driving conversions, with 49% of surveyed marketers saying they were more likely to make a purchase after seeing a product recommended by a micro influencer. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Marketing 81

Marketing Audience Media Entertainment 81

Martech

JANUARY 28, 2025

You can track lower-funnel KPIs like conversions and form fills using GA4 and/or third-party measurement systems, but there’s a lot of work to do to translate CTV views directly to revenue. CTV is best for building brand awareness. Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

Brand Lift 105

Brand Lift Brand Awareness Audience Conversion 105

Martech

MARCH 19, 2025

While it can sometimes drive a clear boost in conversions and revenue, thats rarely where its biggest impact shows up in marketing campaigns. Methods for measuring CTVs impact on offline/brick-and-mortar conversions. Measuring the value of connected TV (CTV) isnt always straightforward especially without complex analytics.

SEO 83

SEO Brand Lift Conversion MarTech 83