Martech Series

DECEMBER 12, 2022

Single-source CX intelligence platform provides new effectiveness insights across siloed social media channels. Customer experience (CX) intelligence platform DISQO released its first “Assessing Ad Impact in Social Media” report with unprecedented normative benchmarks for social media campaign effectiveness.

Media 80

Media Brand Lift SEO MarTech 80

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Lauren Johnson, Client Strategy and Effectiveness Lead at Basis Technologies, says that specificity should be a key aspect of these conversations.

Agency 92

Agency Media Cookies Education 92

Ad Monsters

FEBRUARY 20, 2025

From AIs growing influence on media buying to ecommerce flexing its muscle and the ongoing game of measurement musical chairs, the event underscored how collaboration is no longer a nice-to-have but a necessity. It shows that blending brand-building and lower-funnel strategies drives results. The consensus? There is no silver bullet.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

VideoWeek

MARCH 31, 2025

As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. Davina Dunlea, CEO, CRATE Media Group Independents are generally working a lot harder across a range of complex KPIs for our clients.

Agency 52

Agency Brand Lift Ad Server Audience 52

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Driving results.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Ad Monsters

DECEMBER 7, 2023

A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. Sellers typically have more or better information than buyers about the quality of media inventory being sold in auctions.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. And what’s really key is to have thoughtful conversations with our brand partners to figure out where to look to enhance brand performance.

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Martech Series

AUGUST 1, 2022

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube. Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand. 10 Motivations Behind the Rising Demand of Conversational Support Revealed.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Digiday

DECEMBER 8, 2022

To many media buyers and planners, social as a marketing channel might feel like the popcorn of media, an option that’s fun to consume but is light on caloric value. According to new research from consumer experience intelligence platform Disqo, it’s got a lot more protein for a media diet than it’s being credited with.

Brand Lift 87

Brand Lift Brand Awareness Media Agency 87

Digiday

JULY 3, 2022

The following conversation has been edited for space and clarity. Media analysts Borrell Associates recently polled 1,881 local media buyers as part of its Spring 2022 Survey , and captured the media they plan to increase and decrease in the foreseeable future. Color by numbers. Takeoff & landing.

Media 75

Media Agency Brand Lift Banner 75

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Digiday

DECEMBER 11, 2022

Run by Sir Martin Sorrell as a sort of professional revenge on his original holding company creation, WPP, which he quit in 2018 after being accused of misusing company funds, S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services. Takeoff & landing.

Media 69

Media Mobile Ads Agency Brand Lift 69

Digiday

DECEMBER 11, 2022

Run by Sir Martin Sorrell as a sort of professional revenge on his original holding company creation, WPP, which he quit in 2018 after being accused of misusing company funds, S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services. Takeoff & landing.

Media 69

Media Mobile Ads Agency Brand Lift 69

Martech

APRIL 27, 2022

Social media interactions : Social engagements, follows, profile views, shares, and DMs. Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Media planning. You can use results from past campaigns to inform ad creative, media mix, and test new channels.

Marketing 126

Marketing CPL Machine Learning CPC 126

Digiday

FEBRUARY 7, 2023

Produced by Urban One and receiving significant radio distribution from American Urban Radio Network, the show claims to have generated $8 million in investment into Black-owned media. We on the editorial side … do our job to make sure that the conversations that we really want to have work with some of the brands that are interested.

Advertising 72

Advertising Brand Lift Conversion Agency 72

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Blavity Inc has therefore needed to double the size of its pre-sales team, which includes sellers and media planners, to five full-time staffers.

Media 69

Media Advertising Cookies Impressions 69

Basis

NOVEMBER 12, 2024

DOOH advertising is defined as any digital advertising media that people encounter outside of their homes and not on user-owned devices like smartphones or tablets. Using a combination of these different venue types can allow you to get your brand or product messaging in front of the right consumer, at the right time. Let’s dive in.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Digiday

APRIL 11, 2023

Carter Rose, client vertical sales, automotive lead, DISH Media Heading into this year’s upfronts, the auto industry is poised for a big comeback. Like digital media, addressable TV enables robust deterministic targeting and attribution. Here, addressable campaigns help Sponsored by: DISH Media

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Digital Remedy

NOVEMBER 17, 2022

As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. Media and entertainment were the product/service category that remained the highest spender. Examples like DC Thompson, a media company, comfortably churned close to six figures with their specialist podcasts, as well as, The Press & Journal, and The Courier.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Digiday

MARCH 29, 2023

While the publisher’s AI experiments and its application of the technology within its quiz business are unique in the market, its creator network is not entirely original in the media landscape. Brand lift studies and key performance indicator results like click-through rates are still factored into post-campaign analysis, Nadel said.

Click Through Rate 72

Click Through Rate Brand Lift Audience Media 72

Basis

MARCH 7, 2023

DOOH advertising is defined as any digital advertising media that people encounter outside of their homes. Using a combination of these different venue types can allow you to get your brand or product messaging in front of the right consumer, at the right time. So, how does DOOH advertising fit into the privacy conversation?

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. In order to respond to these developing challenges and needs, Kaspersky has reimagined its consumer protection beyond antivirus and laid out its new vision for the upcoming years.

Brand Lift 86

Brand Lift Education MarTech Conversion 86

SpotX

JULY 12, 2021

The migration of viewers from linear TV to connected TV (CTV) and streaming video has accelerated massive changes at agencies, for both traditional TV teams and digital media teams. Meanwhile, CTV continues to grow quickly with brands eager to incorporate Connected TV reach into their media plans.

Agency 52

Agency Brand Lift Audience Conversion 52

Basis

JANUARY 3, 2024

In fact, this is likely one of the most common ways Reddit shows up in the lives of people who don’t participate regularly in one of the social media network’s 100,000+ interest-based communities. Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other.

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

Martech Series

AUGUST 5, 2022

Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information.

Marketing 81

Marketing Audience Media Entertainment 81

Digital Remedy

DECEMBER 7, 2022

Performance TV brings TV ad buying into the future by allowing campaign managers to definitively track campaign conversions and optimize their campaigns away from what doesn’t work to what does. Conversion rate. In years past, it was nearly impossible to measure the performance of television ads. Advantages of Performance TV.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report. Read more on VideoWeek.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

OCTOBER 2, 2024

Following a series of major brand safety scandals last decade, YouTube has opened up its inventory to third party measurement providers, while also improving its own brand safety tools, to give advertisers more confidence in their investment.

Advertising 52

Advertising Click Through Rate Brand Lift Conversion 52

Basis

DECEMBER 1, 2023

This is especially meaningful when it comes to performance marketing, and more and more healthcare brands and agencies are shifting away from these types of tactics and relying, instead, on mixed-funnel media strategies. And in this ever-evolving landscape, staying ahead of the curve is not just a strategic choice—it’s a necessity.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Single Grain

NOVEMBER 15, 2019

Facebook has been actively improving its video delivery and branding by paying celebrities and other social influencers to create their own Live videos. The social media giant has been actively focusing on video by rewarding Pages that publish videos with higher spots in their followers’ organic feed. 2) Add Captions to Your Videos.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. These developments are reflected in this year’s Digiday Content Marketing Awards shortlist.

Marketing 69

Marketing Entertainment Agency Audience 69

SpotX

JUNE 7, 2021

enables video-level contextual visibility by connecting media companies’ video data with trusted third-party verification partners and the advertising technology ecosystem in a privacy-first, neutral, and secure way. SpotX is a leader of innovation, always seeking better ways to help media and marketers reach and delight consumers.

Brand Lift 40

Brand Lift Entertainment Media Ad Targeting 40

Basis

JANUARY 24, 2024

Another option is tapping into retail media networks (RMNs) to take advantage of their proprietary data. But it’s important to take a balanced approach to RMNs, as brands also need to be building up their own data so that they aren’t entirely reliant on these walled gardens. Want to learn more about the state of identity in 2024?

Advertising 52

Advertising Marketing Cookies Audience 52

AdvertiseMint

OCTOBER 19, 2023

On social media platforms, YouTube, and search engines. What social media platforms and search engines do they use daily? Social Media Advertising With billions of active users, social platforms like Facebook, Instagram, TikTok, and LinkedIn are online hot spots. Display ads include: Banner ads Video ads Rich media And more!

Advertising 52

Advertising Pop-Up Display Advertising Audience 52