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How to Drive Retail Footfall Using In-App Advertising

InMobi

For one, 62% of Americans said they will be browsing and buying through mobile this holiday season. And, nearly half said they'd be buying more from mobile compared to last year. In addition, 53% said they discover new products through mobile ads. Curious to see how this works in the real world?

Retail 52
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Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

Digiday

The following conversation has been edited for clarity and space. Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Antoinette Siu. Speed reading.

Media 69
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Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

Digiday

The following conversation has been edited for clarity and space. Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Antoinette Siu. Speed reading.

Media 69
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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

Now click the Create Ad button and you’ll see the choices from which to pick your new campaign objective. Because we’re creating video ads, we’ll need to click “Video Views”: Don’t be tempted to skip this objective and select something like Conversions. Dive Deeper: How to Create a Facebook Video Ad that Gets Attention.

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All About InMobi Pulse: DIY Research Design for a Mobile Audience

InMobi

InMobi Pulse solves for the requirements of designing surveys for complex market research studies in a self-serve platform using the following components: Mobile Survey Builder – This is an easy-to-use survey editor which supports a wide variety of question types (Grid, Open Text, Rank Order, NPS, Unaided Dropdown, etc.)