Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. For example, in 2022, KERV client data showed that CTR increased by more than 30% year-over-year on holiday retail ads using interactive video technology.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Basis

NOVEMBER 12, 2024

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. So, how does DOOH advertising fit into the privacy conversation? make a purchase, download an app, etc.)

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

MARCH 7, 2023

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. So, how does DOOH advertising fit into the privacy conversation? make a purchase, download an app, etc.)

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

VideoWeek

FEBRUARY 28, 2025

With the acquisition of Rockerbox, we will gain a transformative opportunity to capture the full scope of a campaigns performance, integrating DVs trusted data with conversion insights across both the open web and walled gardens, said DV CEO Mark Zagorski.

Media 52

Media Marketing Agency Brand Lift 52

Digiday

DECEMBER 11, 2022

The following conversation has been edited for clarity and space. Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Speed reading.

Media 69

Media Mobile Ads Agency Brand Lift 69

Digiday

DECEMBER 11, 2022

The following conversation has been edited for clarity and space. Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Speed reading.

Media 69

Media Mobile Ads Agency Brand Lift 69

Digiday

JULY 3, 2022

The following conversation has been edited for space and clarity. Horizon Media bought live digital experiential marketing platform First Tube , which works with clients in CPG, DTC, financial services, media, retail and technology categories, among others. Takeoff & landing.

Media 74

Media Agency Brand Lift Banner 74

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Conversely, displaying content in front of an entire zip code or neighborhood might be cheaper. For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Conversely, displaying content in front of an entire zip code or neighborhood might be cheaper. For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring.

CPM 52

CPM Advertising Audience Brand Lift 52

Basis

JANUARY 24, 2024

Another option is tapping into retail media networks (RMNs) to take advantage of their proprietary data. But it’s important to take a balanced approach to RMNs, as brands also need to be building up their own data so that they aren’t entirely reliant on these walled gardens. Want to learn more about the state of identity in 2024?

Advertising 52

Advertising Marketing Cookies Audience 52

VideoWeek

AUGUST 25, 2023

Retail media spend is on track to reach $141.7 percent of retail media spending. Reddit Brand Lift measures the incremental impact of Reddit Ads on brand perception, while Reddit Conversion Lift analyses the actions taken as a result of viewing an ad on Reddit. billion next year, accounting for 21.8

Media 52

Media Retail GDPR Agency 52

Digiday

MAY 2, 2023

Today, 97% of its brand lift study participants are responding positively to content campaigns produced and launched by The Trust. Throughout the past year, the content projects have become more innovative to reach audiences in new ways with ad innovation, web stories and more interactive formats.

Marketing 69

Marketing Entertainment Agency Audience 69

illumin

JULY 23, 2024

Location-based AR has only been used in retail settings to gamify the shopping experience such as virtual scavenger hunts within boutiques to entice customers to explore and earn rewards. Some companies have also found that AR ads often perform better than display ads, which leads to higher conversion rates. billion USD by 2025.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104