Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Shrinking brand equity, diminishing returns and unsustainable growth. The result? Its a measurement problem.

Brand Lift 75

Brand Lift Conversion Retargeting Finance 75

Martech

JUNE 28, 2024

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 122

Brand Lift Marketing Brand Awareness Audience 122

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. They could easily get an idea of their consumers' purchasing journeys and generate precise reports on view-through conversions and ad frequency.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

MNTN

MAY 24, 2022

Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness. At the brand awareness stage, you can use this opportunity to promote new collections that tie into Father’s Day verticals, and ‘higher-touch’ messaging instead of going in for the hard sell.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech

APRIL 4, 2024

“Customers can use native reporting in Campaign Manager, like Performance Summary Report, Revenue Attribution Report, Conversions API and our new CTV Brand Lift test to measure their success using metrics like reach, conversion rates and video completion rates,” the LinkedIn representative told us.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Single Grain

NOVEMBER 15, 2019

Because we’re creating video ads, we’ll need to click “Video Views”: Don’t be tempted to skip this objective and select something like Conversions. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. 2) Add Captions to Your Videos. Dive Deeper: .

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Basis

JULY 7, 2023

Programmatic channels can also help build retargeting pools quickly and aid in conversion-based campaigns. Quick tip: try three or more DOOH venues to ensure the best brand lift!) Depending on your overall strategy, display can aid in general awareness that will boost site traffic and even organic site traffic over time.

Advertising 52

Advertising Retargeting Brand Lift Audience 52