Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. ” Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future.

Media 80

Media Brand Lift SEO MarTech 80

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing 128

Marketing CPL Machine Learning CPC 128

Single Grain

APRIL 28, 2022

As a far more aggressive form of marketing than options like SEO and content marketing, direct response marketing can be an excellent way to generate leads quickly when your company needs to ensure rapid growth. However, the wrong direct response campaign can also lead to frustration among your audience and harm your brand reputation.

Agency 59

Agency ROI Audience SEO 59

Single Grain

NOVEMBER 15, 2019

Because we’re creating video ads, we’ll need to click “Video Views”: Don’t be tempted to skip this objective and select something like Conversions. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. What Is A/B SEO Testing? Dive Deeper: .

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Martech

MARCH 19, 2025

While it can sometimes drive a clear boost in conversions and revenue, thats rarely where its biggest impact shows up in marketing campaigns. KPIs and tests to assess CTVs effect on paid search, SEO and paid social. Methods for measuring CTVs impact on offline/brick-and-mortar conversions.

SEO 96

SEO Brand Lift Conversion MarTech 96