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How to balance ROAS, brand safety and suitability in social media advertising

Martech

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Social media is key at the top of the funnel, driving awareness and engagement. For instance, when iOS 14.5

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Everything You Need to Know About Advertising on Reddit

Basis

Before we get into how and when advertisers might want to use the platform, let’s get clear on how it works. Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. Does advertising on Reddit makes sense for all brands?