Basis

JANUARY 24, 2024

Now, after numerous delays , third-party cookie deprecation in Google Chrome has officially begun, making the challenge of adapting to signal loss even more urgent. They can also take advantage of the brand lift studies that LinkedIn offers to measure the impact of their ads.

Advertising 103

Advertising Marketing Cookies Brand Lift 103

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. So maybe there’s something to the argument that attention metrics will be a key measure for advertisers once the cookie finally takes its final breath.

Viewability 101

Viewability Advertising Impressions Cookies 101

AdExchanger

OCTOBER 10, 2022

So, although third-party cookies are on the way out, it’s hard to mourn what you never had, said Emily Weishaupt, communications insights manager at Nestlé Purina. “We Signal loss is less stressful for CPG companies, since they historically lack a direct relationship with their customers, at least in terms of data collection.

Cookies 111

Cookies Communications Brand Lift Advertising 111

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. Conduct brand lift studies and incrementality tests to gauge the incremental impact of your ads and media tactics.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. The story of signal loss in digital advertising has been a long and winding one, with several plot twists (we’re looking at you, Google).

Agency 92

Agency Media Cookies Education 92

Martech Series

JANUARY 5, 2023

We will continue to see a modernized brand lift measurement that is essential to gauge progress, identify the need for course correction, and determine success. It’s time to get serious about cookie alternatives and new adtech and commerce technologies. Social media will continue to be an evergreen avenue for B2B marketing.

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Media 80

Media Brand Lift SEO MarTech 80

Martech

JANUARY 3, 2023

But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 101

ROI Control Group Audience Cookies 101

Martech

APRIL 27, 2022

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. marketing attribution ). The lack of attributive modeling and analytics makes it even more difficult to help them along the way.

Marketing 126

Marketing CPL Machine Learning CPC 126

Basis

JANUARY 24, 2024

But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. When third-party cookies are gone, advertisers won’t be able to track their mid-to-lower funnel actions the same way they can now. Want to learn more about the state of identity in 2024?

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

VideoWeek

JANUARY 12, 2024

Google Seeks to Reassure Industry Over Privacy Sandbox Concerns Google has provided an update to its Privacy Sandbox products, a privacy-centric toolset designed to replace cookies as they begin their phase-out in Chrome.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. household lift, awareness, sales lift), since they can’t measure footfall traffic.

Advertising 52

Advertising Marketing Cookies Audience 52

Digiday

SEPTEMBER 15, 2022

Developing first-party data to prepare for the post-cookie era. Despite Google continuing to push back the deprecation of the third-party cookie, many publishers are developing their own first-party data suites to prepare for the inevitable. Learn more about this third-party cookie-alternative here. Numbers to know.

Media 69

Media Advertising Cookies Impressions 69

Digiday

FEBRUARY 2, 2023

With ad spend under more scrutiny than ever, brands should continue looking for cost-efficient and relatively new ways to boost brand awareness, especially as go-to performance marketing channels have proven less effective thanks to data privacy measures. The changes have sent advertisers scrambling to find new ways to reach consumers.

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

Basis

MARCH 7, 2023

DOOH is future-friendly Consumers are demanding increased privacy, and the world of adtech is shifting to meet the needs of a world without third-party cookies. With DOOH, there’s no need to think about alternative solutions to third-party cookies or ways to target that are privacy friendly.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. The platform has also invested heavily in delivering a personalized and localized user experience to international audiences.

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

VideoWeek

MAY 17, 2024

This Week on VideoWeek How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital ProSieben says Content Investments are Paying Off as Ad Revenues Grow Five Percent Publishers Fear Ad Revenue Slide with First-Party Cookies Under Threat UpFronts in Review: Netflix, Warner Bros.

Retail 98

Retail Media Ad Tech Audience 98

VideoWeek

NOVEMBER 24, 2023

Addressable Lift is a pilot programme that builds on ITV’s existing capabilities available via DataMatch, which uses data clean room technology to measure the impact of a campaign on ITVX (ITV’s streaming service) in driving sales.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

AUGUST 30, 2024

The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.” percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration. percent, an 8.4

Retail 52

Retail Media Non-Profit Healthcare 52

Martech

APRIL 1, 2024

The advertiser benefits from a higher match rate and faster data load time than cookie-synching. In the absence of a UID, brands can reach specific audience segments without the need for third-party cookies through contextual targeting. From a targeting perspective, it feels democratic, but it’s still in the young days.

Advertising 131

Advertising GDPR Clickbait Machine Learning 131