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DISQO Releases Industry-First Full-Funnel Normative Benchmarks for Social Media Campaigns

Martech Series

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. ” Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future.

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Marketing analytics: What it is and why marketers should care

Martech

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. a paid search campaign can inform your organic SEO content strategy). marketing attribution ).

Marketing 131