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Innovations in Search and Social Advertising: December 2023/January 2024

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Google Has Started Phasing Out Third-Party Cookies [:02] Google has officially begun phasing out third-party cookies in Chrome. A new feature called Tracking Protection rolled out in January to roughly 1% of users globally, blocking cookies that track users’ browsing history across websites.

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Everything You Need to Know About Advertising on Reddit

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In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. Does advertising on Reddit makes sense for all brands?