Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. So maybe there’s something to the argument that attention metrics will be a key measure for advertisers once the cookie finally takes its final breath.

Viewability 101

Viewability Advertising Impressions Cookies 101

Basis

MARCH 7, 2023

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression: A recent study found that DOOH ads have the power to deliver impact in as little as a one- or two-second glance.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Digiday

SEPTEMBER 15, 2022

It’s not just that campaigns need to achieve more impressions, but they need to meet the right type of impressions that adhere to agencies’ viewability requirements, frequency caps and brand safety standards. Developing first-party data to prepare for the post-cookie era. Numbers to know.

Media 69

Media Advertising Cookies Impressions 69

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting.

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

VideoWeek

MAY 17, 2024

X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen. X Claims 8 Billion Video Views Per Day X claimed in a newsletter to advertisers this week that it is now averaging 8 billion video views on its platform per day, Digiday reported this week.

Retail 98

Retail Media Ad Tech Audience 98