Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing 126

Marketing CPL Machine Learning CPC 126

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

AdvertiseMint

OCTOBER 19, 2023

Drive brand lift and direct response with creative that inspires. Depending on the platform, analyze metrics like: Impressions Clicks CTR Conversions CPC/CPA Look for trends and insights about what is and isn’t resonating. Instagram Tap into Instagram’s one billion monthly active users with ads in-feed and in Stories.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52