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Self-serve programmatic advertising is when an advertiser uses their DemandSidePlatform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. This means the majority, if not all, of targeting is managed by the brand itself.
1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. This is essentially what concept surveys enable you to do. will most resonate with them.
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