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How to decide if managed service is right for you

illumin

Self-serve programmatic advertising is when an advertiser uses their Demand Side Platform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. This means the majority, if not all, of targeting is managed by the brand itself.

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Amplify Your Campaigns with Mobile Advertising Research

InMobi

LEARN MORE 3) A/B Creative Testing and Campaign Concepts Testing What if you could determine, with a fairly high degree of accuracy, how a campaign and its creatives would perform before spending a single cent with a demand-side platform or ad exchange? This is essentially what concept surveys enable you to do.

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Understanding ATT's Impact on Your Business

InMobi

Advertisers using brand lift studies, footfall data, store visitation information and/or sales studies, the best bet in the short term is to shift budgets towards audiences that are actually addressable at an individual/device level, namely Android users and opted-in iOS users.

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Everything You Need to Know About Digital Out-of-Home Advertising

Basis

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

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The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

VideoWeek

Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation.

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Everything You Need to Know About Digital Out-of-Home Advertising

Basis

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

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The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. percent average increase in brand lift, and a 3.1 percent, an 8.4

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