VideoWeek

NOVEMBER 25, 2024

If we extend that to CTV, and the high impression cost of CTV, that value starts to multiply very quickly.” ” Maier likens the user experience to activating an audience on Facebook, but extending that reach into OEM CTV platforms, such as LG Ad Solutions, Roku Advertising and Samsung Ads.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Basis

NOVEMBER 12, 2024

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

InMobi

SEPTEMBER 3, 2019

1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. This is essentially what concept surveys enable you to do. will most resonate with them.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

illumin

DECEMBER 8, 2023

Self-serve programmatic advertising is when an advertiser uses their Demand Side Platform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. This means the majority, if not all, of targeting is managed by the brand itself.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Agency 52