InMobi

JULY 8, 2021

With a plethora of contextual signals on digital channels and the advanced machine learning algorithms available today, contextual targeting on digital is far more sophisticated than the reputation it carries from analog TV and print days. Just about all demand-side platforms (DSPs) now support SKAdNetwork, including InMobi DSP.

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52

VideoWeek

JANUARY 12, 2024

Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation. NBCUniversal also said it will transact 50 percent of its business on strategic audiences in 2024.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. Reddit Brand Lift measures the incremental impact of Reddit Ads on brand perception, while Reddit Conversion Lift analyses the actions taken as a result of viewing an ad on Reddit. million. “We

Media 52

Media Retail GDPR Agency 52

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. .”

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

JANUARY 10, 2025

. “Claiming to avoid “censorship” is a political move to avoid taking responsibility for hate and disinformation that platforms encourage and facilitate. Adform Announces Jens Bargmann as VP Retail Media Adform, a demand-side platform (DSP), has named Jens Bargmann as Vice President of Retail Media.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52