VideoWeek

NOVEMBER 25, 2024

Where demand-side platforms (DSP) have APIs that can accept first-party offline identifiers, Maier notes that complexities arise when synching data with different OEM platforms. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.

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Basis

NOVEMBER 12, 2024

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. The digital elements of DOOH have brought significant advancements to OOH advertising that have reenergized marketers’ view of the channel and its effectiveness. Enter: DOOH, the digital iteration of OOH advertising.

Advertising 52

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Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

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InMobi

SEPTEMBER 3, 2019

Here are five great applications of mobile panels and market research surveys that you can use to make your in-app advertising campaigns stronger and more effective. It’s possible - and often optimal - to track the effectiveness and brand lift for online and offline campaigns using a variety of metrics and insights solutions.

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Advertising Demand Side Platform Brand Lift Control Group 52

InMobi

JULY 8, 2021

Considering a 25-30% opt-in rate for US, that's still equivalent to 30 million people on iOS , putting the combined total addressable market at more than 160 million devices. And in Android-first markets like India and Indonesia, the total numbers are even greater. For opted-out iOS inventory, focus on contextual targeting.

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Click Through Rate Demand Side Platform Audience Machine Learning 52

VideoWeek

JANUARY 12, 2024

The suite shows advertisers viewing data from linear TV and over 400 streaming platforms in a single dashboard, the company said. The tools provide a streaming-first cross-platform view, according to iSpot, and includes co-viewing metrics derived from the TVision panel. “As Read more on VideoWeek. Work & Co.,

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Cookies Audience Media Demand Side Platform 98