Brand Lift Demand Side Platform Media 
VideoWeek
NOVEMBER 25, 2024
The Series B startup already works with a number of high-profile brands, including PetSmart and Weight Watchers, allowing them to create and activate audiences across a range of paid media. “There aren’t first-class APIs, the identity data that they can accept varies across different platforms,” he says.
Basis
NOVEMBER 12, 2024
DOOH advertising is defined as any digital advertising media that people encounter outside of their homes and not on user-owned devices like smartphones or tablets. Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).
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Basis
MARCH 7, 2023
DOOH advertising is defined as any digital advertising media that people encounter outside of their homes. Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Let’s dive in.
VideoWeek
JANUARY 12, 2024
Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report. Read more on VideoWeek.
InMobi
SEPTEMBER 3, 2019
To expose this kind of information, media effectiveness surveys are needed. These can be deployed to everyone exposed by the footfall analysis, to help brands determine the real reasons these particular consumers took the actions they did and highlight key motivating factors. This is essentially what concept surveys enable you to do.
illumin
DECEMBER 8, 2023
Self-serve programmatic advertising is when an advertiser uses their Demand Side Platform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. This means the majority, if not all, of targeting is managed by the brand itself.
InMobi
JULY 8, 2021
Advertisers using brand lift studies, footfall data, store visitation information and/or sales studies, the best bet in the short term is to shift budgets towards audiences that are actually addressable at an individual/device level, namely Android users and opted-in iOS users.
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