Basis

NOVEMBER 12, 2024

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

Advertising 89

Advertising Pop-Up Impressions Demand Side Platform 89

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. percent average increase in brand lift, and a 3.1 percent, an 8.4

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

AUGUST 25, 2023

Retail media spend is on track to reach $141.7 percent of retail media spending. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. Social media is expected to be the fastest-growing channel, with spend rising to $227.2 billion next year, accounting for 21.8 percent of total spend.

Media 52

Media Retail GDPR Agency 52

VideoWeek

JANUARY 10, 2025

Yahoo Provides DSP Access to Roku CTV Supply Yahoo has partnered with US smart TV company Roku, allowing advertisers using Yahoos demand-side platform (DSP) to access Rokus CTV supply. Welsch spent seven years at Flywheel, the commerce platform acquired by Omnicom in 2023.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52