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Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brandlift. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or displayadvertisements tend to be the cheapest.
Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brandlift. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or displayadvertisements tend to be the cheapest.
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