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Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brandlift. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or displayadvertisements tend to be the cheapest.
Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brandlift. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or displayadvertisements tend to be the cheapest.
Currys Connected Media Pens Deal with Titan OS Currys Connected Media, electronics retailer Currys’ retail media offering, has agreed a deal with smart TV OS Titan OS which will enable targeting and measurement using Currys data. percent year-on-year, video and displayadvertising revenues both fell. percent.
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