VideoWeek

MAY 13, 2024

The premium nature of TV has long made the channel a valued investment for brands, but as the connected TV ecosystem grows and fragments, the challenges of measuring that return on investment can make it hard to prove the effectiveness of TV advertising. “If there is no attention, that can be no brand lift.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

Basis

APRIL 25, 2024

To meet these challenges, advertisers are testing new technological solutions to help them adapt. But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. of US digital display advertising in 2024 totaling $157.4

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

MNTN

OCTOBER 7, 2024

You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift.

CPM 52

CPM Advertising Audience Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

Keep honing your social media advertising approach for killer results! Display Advertising Beyond search and social, you can capture eyeballs with display advertising across the web. Display ads include: Banner ads Video ads Rich media And more! Keep display ads crisp and engaging.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52