Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries.

Manufacturing 78

Manufacturing Brand Lift Electronics MarTech 78

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Marketers reported using reach as a KPI the most: CPG, Telecom, Consumer Electronics, and B2B. ID Loss’s Impact on KPIs.

Viewability 102

Viewability Advertising Impressions Cookies 102

VideoWeek

AUGUST 26, 2022

The complaint alleges violations of the Federal Electronic Communications Privacy Act, the Constitution of the State of California, the California Invasion of Privacy Act, competition law and common law. G/O Media Offers Brand Lift Guarantees. Google Plans Anti-Disinformation Campaign in Central Europe. The Week for Publishers.

Brand Lift 98

Brand Lift Media Agency Electronics 98

VideoWeek

JULY 12, 2024

EA Looks for Ad Tech Talent Gaming giant Electronic Arts (EA) is hiring for multiple ad tech positions, Digiday reported this week, signalling an increased focus on advertising revenues. CEO Mathieu Roche said ID5 has been in talks with Samsung, LG, Roku, and DirecTV, as well as Warner Bros. Discovery and Paramount.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52

VideoWeek

AUGUST 25, 2023

Reddit Brand Lift measures the incremental impact of Reddit Ads on brand perception, while Reddit Conversion Lift analyses the actions taken as a result of viewing an ad on Reddit. “A particular focus will also be on strengthening conceptual digital marketing as well as brand and contextual environment marketing.”

Media 52

Media Retail GDPR Agency 52