Brand Lift and Entertainment

Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl

Digiday

FEBRUARY 14, 2023

Focusing on ad impact and brand lift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S. consumers to rate the top 10 ads in 2023, according to a blend of their creative appeal and brand lift delivered.

Brand Lift

Brand Lift Audience Food Impressions

New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. These brands operate across the U.S., Europe and Latin America.

Native Advertising

Native Advertising Brand Lift Advertising Finance

Amdocs’ Vubiquity Expands Content Services Agreement with Oi

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. As part of the agreement, Vubiquity offers a full suite of content acquisition, curation and content management services.

Brand Lift

Brand Lift Communications Entertainment MarTech

Lyft introduces in-app ads as part of an expanded rider experience

Martech

AUGUST 24, 2023

The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment. Lyft Media has also partnered with Kantar Brand Lift Insights for awareness metrics, purchase intent and brand association measurement.

Machine Learning

Machine Learning Brand Lift Real Estate eCommerce

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

FEBRUARY 28, 2025

Hearst UK Partners with Brand Metrics for Brand Lift Measurement UK publishing group Hearst UK this week announced a new strategic partnership with Brand Metrics, which will see the latter’s brand lift measurement tools integrated across multiple Hearst UK sites, including Cosmopolitan, Men’s Health, Elle, and Harper’s Bazaar.

Media

Media Marketing Agency Brand Lift

Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. Media and entertainment were the product/service category that remained the highest spender. Financial Times’ Brand Lift Strategy. The firm is helping them with brand lift measurement across devices for branded content and display ads. .

GDPR

GDPR Cookies Brand Lift First-Party Cookies

How marketers are winning over audiences with ad-supported streaming

Digiday

NOVEMBER 14, 2022

Already, more than half (55%) of consumers use at least one free ad-supported streaming TV service (FAST), according to Hub Entertainment Research , and connected TV (CTV) ad spending has more than doubled in the past two years and is expected to top $20 billion in 2022, per the IAB.

Audience

Audience Brand Awareness Marketing Brand Lift

Johnsonville’s First Intrinsic In-Game Campaign with GumGum and Frameplay Quadruples Industry Standards for Ad Recall and Purchase Intent

Martech Series

NOVEMBER 30, 2022

Comscore conducted a brand lift study on behalf of GumGum and Frameplay to measure overall campaign performance for Johnsonville. The results of the campaign reinforce the power of intrinsic in-game ads for brand recall, awareness and purchase intent.

Brand Lift

Brand Lift MarTech Mobile Ads ROI

HARIBO, Twitch, Regeneron and WSJ’s The Trust are among this year’s Digiday Content Marketing Awards finalists

Digiday

MAY 2, 2023

Today, 97% of its brand lift study participants are responding positively to content campaigns produced and launched by The Trust. Throughout the past year, the content projects have become more innovative to reach audiences in new ways with ad innovation, web stories and more interactive formats.

Marketing

Marketing Entertainment Agency Audience

Influencer Market: Brands are Getting More Creative and Taking Help of Micro Influencers to Achieve their Marketing Goals | SkyQuest Technology

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. And since videos can be emotional and entertaining, they can also create a strong connection with viewers. Video Content is Emerging as the Most Popular Choice for Influencer.

Marketing

Marketing Audience Media Entertainment

How to Drive Retail Footfall Using In-App Advertising

InMobi

NOVEMBER 18, 2020

While most of us are largely stuck at home, mobile has been key to how Americans learn about new products, entertain themselves, communicate with others, etc. In addition, in-app advertising data can be overlayed with either customer service insights or data from the likes of Nielsen or IRI to measure brand lift.

Retail

Retail Advertising Brand Lift Mobile Ads

Media Buying Briefing: How influencers became the new power brokers for media agencies

Digiday

SEPTEMBER 19, 2022

While they want to be entertained, the truth is they want to be like these people. to create a data-driven search campaign to place Mindshare client Old El Paso (a General Mills brand) in front of audiences that searched for Mexican food-related terms. It’s the same reason people watch ‘The Real Housewives,’” McKinney said.

Media

Media Agency Food Entertainment

Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

Digiday

DECEMBER 11, 2022

Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Agility becomes really important and quick solutions. Speed reading.

Media

Media Mobile Ads Agency Brand Lift

Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

Digiday

DECEMBER 11, 2022

Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Agility becomes really important and quick solutions. Speed reading.

Media

Media Mobile Ads Agency Brand Lift

SpotX and IRIS.TV Partner to Enable Video-Level Contextual Targeting in CTV

SpotX

JUNE 7, 2021

Brand-safe and contextual private marketplaces have proven to increase performance across all key metrics ranging from engagement and conversion lift, to brand lift in awareness, ad recall, and brand consideration. At IRIS.TV

Brand Lift

Brand Lift Entertainment Media Ad Targeting

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

NOVEMBER 15, 2019

After testing extensively, Facebook found that 70% of the time “vertical video ads drove an incremental increase in brand lift, including a three- to nine-point increase in ad recall.” 2) Add Captions to Your Videos. Or an iPhone X. ??. 5) Experiment with Audience Targeting.

Video Ads

Video Ads A/B Testing Audience Pop-Up

The WIR: Axel Springer Mulls a Break Up, TF1+ Positions Itself as an Aggregator, and Omnicom Launches ArtBotAI

VideoWeek

JULY 12, 2024

AudienceXpress Partners with On Device for Brand-Lift Insights AudienceXpress this week announced a partnership with measurement business On Device to offer brand-lift insights across all video inventory including CTV.

Ad Tech

Ad Tech Brand Lift Media Electronics

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

Ad Tech

Ad Tech Media Brand Lift Audience

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

billion bid during the entertainment company’s “go-shop” period, before raising the offer to $6 billion. percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration. The billionaire swept in with a $4.3 percent, an 8.4

Retail

Retail Media Non-Profit Ad Tech

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

VideoWeek

JANUARY 10, 2025

DPG Media Partners with Brand Metrics for CTV Measurement Belgian media group DPG Media this week announced a new partnership with measurement specialist Brand Metrics, which will measure brand lift generated by CTV ad campaigns on DPG Media’s VTM GO streaming platform.

Demand Side Platform

Demand Side Platform Machine Learning Media Manufacturing

AdTech Trends

Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl

New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

Trending Sources

Amdocs’ Vubiquity Expands Content Services Agreement with Oi

Lyft introduces in-app ads as part of an expanded rider experience

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

How marketers are winning over audiences with ad-supported streaming

Johnsonville’s First Intrinsic In-Game Campaign with GumGum and Frameplay Quadruples Industry Standards for Ad Recall and Purchase Intent

HARIBO, Twitch, Regeneron and WSJ’s The Trust are among this year’s Digiday Content Marketing Awards finalists

Influencer Market: Brands are Getting More Creative and Taking Help of Micro Influencers to Achieve their Marketing Goals | SkyQuest Technology

How to Drive Retail Footfall Using In-App Advertising

Media Buying Briefing: How influencers became the new power brokers for media agencies

Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

SpotX and IRIS.TV Partner to Enable Video-Level Contextual Targeting in CTV

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

The WIR: Axel Springer Mulls a Break Up, TF1+ Positions Itself as an Aggregator, and Omnicom Launches ArtBotAI

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

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