Martech Series

NOVEMBER 30, 2022

With GumGum and Frameplay, Johnsonville targeted gamers playing in sports, casual and simulation games on mobile devices with simple, standout creative ads that did not disrupt game play and enhanced the gaming experience. Both results are quadruple the industry average.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

InMobi

NOVEMBER 18, 2020

For one, 62% of Americans said they will be browsing and buying through mobile this holiday season. And, nearly half said they'd be buying more from mobile compared to last year. In addition, 53% said they discover new products through mobile ads. Yet again, this is where mobile data can be applied.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

Digiday

DECEMBER 11, 2022

Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Mobile ad spend will hit $362 billion in 2023 , according to Data.ai. Antoinette Siu.

Media 69

Media Mobile Ads Agency Brand Lift 69

Digiday

DECEMBER 11, 2022

Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Mobile ad spend will hit $362 billion in 2023 , according to Data.ai. Antoinette Siu.

Media 69

Media Mobile Ads Agency Brand Lift 69

Single Grain

NOVEMBER 15, 2019

After testing extensively, Facebook found that 70% of the time “vertical video ads drove an incremental increase in brand lift, including a three- to nine-point increase in ad recall.” Let’s put that into practice and say your aim is to attract more customers to your kitchen store through Facebook mobile ads.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97