Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring. Industry-specific seasonal fluctuations can leave you facing increased competition as well.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring. Industry-specific seasonal fluctuations can leave you facing increased competition as well.

CPM 52

CPM Advertising Audience Brand Lift 52

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Another example is from the fashion world, where Burberry teamed up with popular YouTube vlogger Zoella to create a series of videos featuring her promoting the brand’s new line of cosmetics.

Marketing 81

Marketing Audience Media Entertainment 81

VideoWeek

MAY 17, 2024

Omnicom Media Group Wins Major Gap Media Account Fashion retailer Gap has handed media duties covering the US, Canada, and Japan to Omnicom Media Group, the company announced this week. Organic revenues in Japan were up, but fell by 6.6 percent in the Americas and by 9.4 percent in EMEA. Jones joins from Pixability, where she was MD for EMEA.

Retail 98

Retail Media Ad Tech Audience 98

VideoWeek

AUGUST 30, 2024

Gap Bumps Up Brand Spend in Effectiveness Push While many major brands are putting more emphasis on effectiveness and efficiency with their marketing spend, the associated focus on advertising ROI in some cases moves money away from more brand-focussed channels like TV. For fashion brand Gap however, the reverse is true.

Retail 52

Retail Media Non-Profit Healthcare 52

Martech

APRIL 1, 2024

Storytelling is never out of fashion, whether spanning 30 seconds or 30 minutes. With the GDPR and CCPA emphasizing obtaining explicit consent for data collection and processing, brands can utilize organic content strategies prioritizing transparency and value exchange. Weighted measurement is not a “set-and-forget” system.

Advertising 130

Advertising GDPR Clickbait Machine Learning 130