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Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

The Financial Times invests heavily in brand lift measurement. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Financial Times’ Brand Lift Strategy. AdTech Trends.

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The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

This Week on VideoWeek How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital ProSieben says Content Investments are Paying Off as Ad Revenues Grow Five Percent Publishers Fear Ad Revenue Slide with First-Party Cookies Under Threat UpFronts in Review: Netflix, Warner Bros.

Retail 98