Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. The Financial Times invests heavily in brand lift measurement. A recently released report by Vox EU, CEPR (Centre for Economic Policy Research) Policy Portal, has revealed the impacts of the General Data Protection Regulation (GDPR) on business performance globally.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Canada, Singapore), and offers a range of benefits necessary to meet the most demanding compliance requirements, all run in a fully-managed environment.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

illumin

MAY 28, 2024

In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. Conduct brand lift studies and incrementality tests to gauge the incremental impact of your ads and media tactics.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

VideoWeek

AUGUST 26, 2022

While orders, limitations and bans generally seek to ensure that future data processing of personal data takes place in line with the GDPR, sanctions such as administrative fines are directed towards violations in the past and carry a punitive element,” said Datatilsynet. G/O Media Offers Brand Lift Guarantees.

Brand Lift 98

Brand Lift Media Agency Electronics 98

VideoWeek

JULY 12, 2024

Xandr Accused of GDPR Non-Compliance Privacy activist noyb this week filed a GDPR complaint against Xandr, now owned by Microsoft Advertising, claiming that the ad tech business has failed to comply with requests to give individuals access to, and control over, their data.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52

VideoWeek

AUGUST 25, 2023

“We welcome the ambition for greater transparency, accountability and user empowerment that sits at the heart of regulations like the DSA, GDPR, and the ePrivacy Directive,” Meta said in a blog post. Reddit Introduces First-Party Measurement Tools Reddit has introduced first-party measurement tools for the first time.

Media 52

Media Retail GDPR Agency 52

VideoWeek

AUGUST 30, 2024

percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration. And BrandMatch campaigns run in tests have outperformed the publisher’s benchmarks, with an average click-through rate between 0.4-0.72 percent, an 8.4

Retail 52

Retail Media Non-Profit Healthcare 52