Brand Lift GDPR Retail 
illumin
MAY 28, 2024
In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. In turn, ad budgets are increasingly allocated to channels that can leverage first-party data , such as CTV , retail media, and social media.
VideoWeek
JULY 12, 2024
Xandr Accused of GDPR Non-Compliance Privacy activist noyb this week filed a GDPR complaint against Xandr, now owned by Microsoft Advertising, claiming that the ad tech business has failed to comply with requests to give individuals access to, and control over, their data.
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VideoWeek
AUGUST 30, 2024
percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration. Speaking at an IAB roundtable event, Hovorka said that while retail data works very well in CTV environments, CTV works best as part of a wider omnichannel retail media campaign, according to Stream TV Insider.
VideoWeek
AUGUST 25, 2023
Retail media spend is on track to reach $141.7 percent of retail media spending. We welcome the ambition for greater transparency, accountability and user empowerment that sits at the heart of regulations like the DSA, GDPR, and the ePrivacy Directive,” Meta said in a blog post. billion next year, accounting for 21.8
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