Martech

JUNE 28, 2024

Dig deeper: Why B2B marketing needs brand building more than lead gen 2. Brand lift Brand lift studies remain a core solution to measure brand marketing efforts. Brand lift studies measure shifts in perception by analyzing consumer sentiments pre- and post-campaign.

Brand Lift 123

Brand Lift Marketing Brand Awareness Audience 123

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. In this context, advertisers are leaning into legacy measurement tactics, like brand lift studies, to gauge the success of awareness-driven campaigns.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Then those two events need to be matched to attribute the action to the ad impression. ” . ” .

Viewability 102

Viewability Advertising Impressions Cookies 102

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety.

Marketing 111

Marketing Brand Lift CPM Viewability 111

VideoWeek

MARCH 31, 2025

Can we run brand lift or conversion studies? Can we track impression to purchase? , what control we have over the buy (pricing, targeting, pacing), and whether theres unique inventory or exclusive data in the mix. We really value advanced measurement. We also look at ad formats and how engaging or differentiated they are.

Agency 52

Agency Brand Lift Ad Server Audience 52

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. The senior auditor commends the business for its accomplishment and was impressed by the management’s determination to lead in enhancing security for international expansion. CEO Bae-young Myung.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

The Ad Tech Blog

JUNE 15, 2024

Neural Pathways and Emotional Responses Emotional advertising leverages the brain’s neural pathways to create lasting impressions. Traditional metrics like click-through rates and impressions often fail to capture the depth of emotional engagement. These technologies will enable brands to engage consumers in new and innovative ways.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Martech Series

MARCH 6, 2023

Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

Ad Exchange 86

Ad Exchange Machine Learning Brand Lift Impressions 86

Martech

AUGUST 24, 2023

Lyft Media has also partnered with Kantar Brand Lift Insights for awareness metrics, purchase intent and brand association measurement. Reporting at launch will include clicks, impressions, and an optional brand study via Kantar’s Brand Lift Insights,” said Greenberger. Measurement. Lyft ad channels.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Ad Monsters

FEBRUARY 20, 2025

Publishers should expect advertisers to push harder for performance validation across multiple data sources and be ready to demonstrate their value from brand lift at the top of the funnel to sales-driven impact at the bottom. The ask is more significant than just impressions.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Digiday

DECEMBER 7, 2022

Advertisers receive campaign metrics based on Amazon’s first-party signals, including insights on audience size and the frequency with which an ad is surfaced to an audience through KPIs like viewable impressions and view-through rate. “By its very nature, brand awareness is cross-channel,” Thatte said.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

Martech

MAY 21, 2024

Like our hypothetical case example, CPG brands can also benefit from hyper-targeting when measuring brand lift or ad recall. Keep in mind that many platforms will provide lift and recall studies. However, they require a substantial commitment to meet the spend and impression threshold.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Martech Series

JULY 14, 2022

While reach and frequency, as well as driving brand lift and sales lift, are the top ad campaign metrics, many advertisers are still measuring CTV via website visits and impressions by network. One in two advertisers use impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend).

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Basis

NOVEMBER 12, 2024

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression. Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

InMobi

OCTOBER 21, 2015

Some of these same advertisers are also tracking impressions to understand their click-through rates (CTRs) as well as adding a layer of accountability to ad-network reporting. Impression tracking is available through a few mobile attribution & analytics providers. Tracking impressions is only the first step.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

Digiday

APRIL 11, 2023

Leveraging impression-based data to reach more specific audiences Addressable TV’s impression-based, data-driven approach gives brands a deeper look into TV audiences: rich first-, second-, and third-party data can rank national TV networks against a specific audience to ensure high-impact ads.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

VideoWeek

NOVEMBER 21, 2023

Addressable Lift is a pilot programme that builds on ITV’s existing capabilities available via DataMatch, which uses data clean room technology to measure the impact of a campaign on ITVX (ITV’s streaming service) in driving sales.

Brand Lift 52

Brand Lift Impressions Finance Advertising 52

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 87

Brand Lift Brand Awareness Media Agency 87

InMobi

APRIL 15, 2015

While 16% may not sound extremely impressive, MMA’s analysis reveals that reallocating the budget with an eye towards mobile’s effectiveness would have changed the attitudes of an additional 2.5 million impressions with a 68% engagement rate. Another example is a rich media campaign for McDonald’s in Thailand that saw more than 4.7

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

Martech Series

DECEMBER 19, 2022

The custom native formats deliver brand lift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. Prisma Media also credits TripleLift’s native formats with a nearly one billion incremental impression growth. from 2021.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

Digiday

FEBRUARY 7, 2023

“We are very purposeful in terms of which episodes that our brands want to go into,” he said. The program is said to have delivered over 750 million impressions over its first two seasons, and it’s received ad-industry trade awards as well as a Microsoft social impact award.

Advertising 72

Advertising Brand Lift Conversion Agency 72

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Basis

MARCH 7, 2023

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression: A recent study found that DOOH ads have the power to deliver impact in as little as a one- or two-second glance.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Digital Remedy

NOVEMBER 17, 2022

Impressions and video completion rates (VCR) don’t tell the whole story of a campaign. CTV advanced reporting measures valuable bottom-funnel actions, including site visits, online purchases, in-store visits, app downloads, and more – not just brand lift and awareness.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Digiday

MARCH 9, 2023

“In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained. Static ads are wasted impressions. We also ran a third-party brand lift study which illustrated a successful increase in brand consideration.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. Unfortunately, there is no third-party data panacea.

ROI 101

ROI Control Group Audience Cookies 101

InMobi

SEPTEMBER 3, 2019

1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. This is where media effectiveness and consumer insights surveys can prove immensely useful.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. With third party verification, advertisers can understand whether an impression is fraudulent or not.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Martech Series

FEBRUARY 2, 2023

Lumen harnesses eye-tracking panels to calculate the consumer attention generated by media impressions. These appointments come as Lumen helps a growing roster of clients to measure attention and link it to outcomes such as engagement, brand lift, sales, and creative performance.

Marketing 52

Marketing Machine Learning Brand Lift MarTech 52

Digiday

SEPTEMBER 15, 2022

Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible. Numbers to know.

Media 69

Media Advertising Cookies Impressions 69

Digital Remedy

DECEMBER 7, 2022

Full-Funnel Attribution – Every impression of your OTT campaign is traceable to a real-world action—whether it’s a store visit or an online purchase—providing you with definitive matches and full transparency to every touchpoint along the consumer journey. How to Get Started.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

illumin

DECEMBER 8, 2023

With managed service, markers will have what is called an Insertion Order or Media Plan; this plan sets out a fixed CPM, a fixed number of impressions, and a fixed Total Spend so that their service provider can best meet their needs. These can include creative consultation and data gathering via brand lift and foot traffic studies.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Agency 52

Digiday

MAY 2, 2023

As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%. Working with French luxury goods conglomerate Cartier International, the brands launched a ‘Set For You’ marketing program to encourage customers to purchase and design their diamond rings.

Marketing 69

Marketing Entertainment Agency Audience 69

Clearcode

MARCH 2, 2023

An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. A key reason for this is because audio ads are one of the least intrusive types of advertising across gaming, yet so powerful.

Advertising 52

Advertising Viewability Banner Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

You get insane amounts of data too – impressions, clicks, sales. These visual ads help promote your business by increasing visibility and brand impressions. Drive brand lift and direct response with creative that inspires. It’s like a laser beam versus a spray bottle. You name it.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Single Grain

APRIL 28, 2022

When choosing your direct response agency, it’s important to look for a company you feel comfortable working with to build your brand reputation and attract new customers. Even if you’re only hiring this agency for a single campaign, the work they do could have a lasting impact on the impression that your company makes.

Agency 59

Agency ROI Audience SEO 59