Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. ” Brand lift studies: Incorporate brand lift studies into your measurement strategy to gauge the impact of brand campaigns.

Machine Learning 84

Machine Learning Brand Lift Marketing Click Through Rate 84

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. In-app ad moments. Image: Lyft Media. Rokt technology. Rokt’s intelligence is driven by billions of ecommerce transactions.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

MARCH 6, 2023

Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

Ad Exchange 86

Ad Exchange Machine Learning Brand Lift Impressions 86

The Ad Tech Blog

JUNE 15, 2024

Neural Pathways and Emotional Responses Emotional advertising leverages the brain’s neural pathways to create lasting impressions. Traditional metrics like click-through rates and impressions often fail to capture the depth of emotional engagement. These technologies will enable brands to engage consumers in new and innovative ways.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Martech

MAY 21, 2024

Like our hypothetical case example, CPG brands can also benefit from hyper-targeting when measuring brand lift or ad recall. Keep in mind that many platforms will provide lift and recall studies. However, they require a substantial commitment to meet the spend and impression threshold.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Digiday

MARCH 9, 2023

“In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained. Static ads are wasted impressions. We also ran a third-party brand lift study which illustrated a successful increase in brand consideration.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Martech Series

FEBRUARY 2, 2023

Lumen harnesses eye-tracking panels to calculate the consumer attention generated by media impressions. The company’s attention measurement platform (LAMP) records visual attention from consenting panel participants, creating a training data set for machine learning models to score an array of video and display media formats.

Marketing 52

Marketing Machine Learning Brand Lift MarTech 52