Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. And, of course, there’s the rapid development of generative AI, which is both presenting new challenges and introducing fresh possibilities for marketers.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. She will lead customer relations, ensuring Brand Metrics’ clients get the best experience and outcomes from its groundbreaking technology.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. The door is open for brand categories’ KPI priorities to see severe impacts. The types of creative formats marketers are utilizing to achieve each KPI. .

Viewability 101

Viewability Advertising Impressions Cookies 101

Ad Monsters

FEBRUARY 20, 2025

market is expected to hit $1.3 GA4 wasnt it, shared Ryan Pabelona, Senior Director of Paid Media & Marketing Analytics at Revolve. Google is moving, but brands and publishers must test, learn, and iterate to find what works at scale. The ask is more significant than just impressions. in 2025, and the U.S.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Bilt is all about contextual marketing and meeting people where they already are. In-car tablets are available in 12 markets. Screens on top of Lyft cars are available in 5 marketers. Lyft also has out-of-home ads on bike sharing stations in four markets.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. The conditions are being set up for MergeRity’s immersive SNS and metaverse platform services to join the international market, according to CEO Myung Bae-young of MergeRity.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

The Ad Tech Blog

JUNE 15, 2024

Neural Pathways and Emotional Responses Emotional advertising leverages the brain’s neural pathways to create lasting impressions. Traditional metrics like click-through rates and impressions often fail to capture the depth of emotional engagement. Use this data to refine your strategies and make data-driven decisions.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Martech Series

MARCH 6, 2023

Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

Ad Exchange 86

Ad Exchange Machine Learning Brand Lift Impressions 86

Digiday

DECEMBER 7, 2022

Full-funnel marketing is how brands capture existing demand and create new demand. According to McKinsey , campaigns that combine brand and performance elements deliver a higher return than those targeting performance channels alone. Because marketing today is omnichannel, measurement must also be omnichannel.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. What is hyper-precision targeting?

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Basis

NOVEMBER 12, 2024

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. The digital elements of DOOH have brought significant advancements to OOH advertising that have reenergized marketers’ view of the channel and its effectiveness. Enter: DOOH, the digital iteration of OOH advertising.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

DECEMBER 8, 2022

To many media buyers and planners, social as a marketing channel might feel like the popcorn of media, an option that’s fun to consume but is light on caloric value. In fact, the study shows that advertising on social can cause positive impact everywhere else the brand is trying to drive results.”.

Brand Lift 88

Brand Lift Brand Awareness Media Agency 88

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Household addressable targets high-intent auto audiences As TV becomes more data-driven, it provides brands a significant opportunity to reach targeted audiences at scale.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Martech Series

DECEMBER 19, 2022

The custom native formats deliver brand lift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. Prisma Media also credits TripleLift’s native formats with a nearly one billion incremental impression growth. from 2021.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly.

Marketing 52

Marketing Machine Learning Brand Lift MarTech 52

InMobi

APRIL 15, 2015

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing Effectiveness Research , or SMoX for short. Consumers spent an average of 2.54

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

InMobi

OCTOBER 21, 2015

Some of these same advertisers are also tracking impressions to understand their click-through rates (CTRs) as well as adding a layer of accountability to ad-network reporting. Impression tracking is available through a few mobile attribution & analytics providers. Tracking impressions is only the first step.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values.

Marketing 69

Marketing Entertainment Agency Audience 69

Digiday

FEBRUARY 7, 2023

Reaching Black-owned stations in 104 markets in the country through its radio distribution, More Than That ’s topics delve into issues that affect the Black experience in the United States — but the business goal is ultimately to rectify some of the inequities of the advertising supply chain. “We

Advertising 72

Advertising Brand Lift Conversion Agency 72

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 101

ROI Control Group Audience Cookies 101

Digiday

JUNE 15, 2022

The key hits: Newsletter publishers like Morning Brew, The Gist and 1440, are starting to see a shift in some of their advertisers’ marketing strategies, with categories like crypto pumping the brakes on media buys. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The iOS 15 problem.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Digital Remedy

NOVEMBER 17, 2022

As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences. Speak to a member of our team to learn more.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Digiday

MARCH 9, 2023

In another boon to advertisers, this interactive approach to video also equips marketers with insights from consumers’ organic interactions — insights that are especially critical as the attention economy becomes more important, brands work to cut through the advertising clutter, and first-party strategies become increasingly essential.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

InMobi

SEPTEMBER 3, 2019

Here are five great applications of mobile panels and market research surveys that you can use to make your in-app advertising campaigns stronger and more effective. It’s possible - and often optimal - to track the effectiveness and brand lift for online and offline campaigns using a variety of metrics and insights solutions.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. It gives marketers that base knowledge that their message was seen by a customer because there's not much value in an ad if it wasn't seen. Check it out!

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. Time crunch. Numbers to know.

Media 69

Media Advertising Cookies Impressions 69

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. Performance TV allows marketers to show viewers advertisements specific to their buying behavior and sensibilities.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Agency 52

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. Are most in-game ads purchased via direct deals or on the open market (i.e.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Single Grain

APRIL 28, 2022

As a far more aggressive form of marketing than options like SEO and content marketing, direct response marketing can be an excellent way to generate leads quickly when your company needs to ensure rapid growth. How to Choose a Direct Response Marketing Agency. Top 5 Direct Response Marketing Agencies.

Agency 59

Agency ROI Audience SEO 59

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 You get insane amounts of data too – impressions, clicks, sales. Getting inside their heads is super important for your digital marketing plan. Ads on YouTube work great for direct response marketing. You name it.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Ad Monsters

JANUARY 24, 2025

TikTok was highly effective at driving brand lift, not just performance, and DOOH is a channel with significant potential that has been underinvested in. “The TikTok situation is forcing brands to rethink their short-form video strategies, but it’s actually pushing us toward a more resilient content model.

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119