Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. But as many have noted, the pendulum is swinging back.

Brand Lift 123

Brand Lift Marketing Brand Awareness Audience 123

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Ad Monsters

FEBRUARY 20, 2025

From AIs growing influence on media buying to ecommerce flexing its muscle and the ongoing game of measurement musical chairs, the event underscored how collaboration is no longer a nice-to-have but a necessity. It shows that blending brand-building and lower-funnel strategies drives results. The consensus? There is no silver bullet.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

VideoWeek

MARCH 31, 2025

As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. Davina Dunlea, CEO, CRATE Media Group Independents are generally working a lot harder across a range of complex KPIs for our clients.

Agency 52

Agency Brand Lift Ad Server Audience 52

Ad Monsters

DECEMBER 7, 2023

A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. Sellers typically have more or better information than buyers about the quality of media inventory being sold in auctions.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers. Image: Lyft Media. Why we care.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

Ad Exchange 86

Ad Exchange Machine Learning Brand Lift Impressions 86

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. The senior auditor commends the business for its accomplishment and was impressed by the management’s determination to lead in enhancing security for international expansion.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

The Ad Tech Blog

JUNE 15, 2024

Neural Pathways and Emotional Responses Emotional advertising leverages the brain’s neural pathways to create lasting impressions. Traditional metrics like click-through rates and impressions often fail to capture the depth of emotional engagement. Use this data to refine your strategies and make data-driven decisions.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Example : Imagine a feminine hygiene brand with a sports product line. Creative Once you have the audience and the media plan, make the moment count.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Digiday

DECEMBER 7, 2022

For all the potential of full-funnel marketing, however, one key challenge persists — the difficulty of effectively measuring impact across the funnel, especially upper-funnel efforts like brand marketing. To reach and engage their audiences with brand-building campaigns, brands are increasingly running multichannel campaigns.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. Time crunch. What we’ve heard. DPS preview.

Media 69

Media Advertising Cookies Impressions 69

Digiday

DECEMBER 8, 2022

To many media buyers and planners, social as a marketing channel might feel like the popcorn of media, an option that’s fun to consume but is light on caloric value. According to new research from consumer experience intelligence platform Disqo, it’s got a lot more protein for a media diet than it’s being credited with.

Brand Lift 88

Brand Lift Brand Awareness Media Agency 88

Basis

NOVEMBER 12, 2024

DOOH advertising is defined as any digital advertising media that people encounter outside of their homes and not on user-owned devices like smartphones or tablets. Using a combination of these different venue types can allow you to get your brand or product messaging in front of the right consumer, at the right time. Let’s dive in.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Martech Series

JULY 14, 2022

While reach and frequency, as well as driving brand lift and sales lift, are the top ad campaign metrics, many advertisers are still measuring CTV via website visits and impressions by network. One in two advertisers use impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend).

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

DECEMBER 19, 2022

‘Media + Data’ strategy positions company to fulfill demand for first-party data and CTV solutions. The custom native formats deliver brand lift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. from 2021.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

Digiday

APRIL 11, 2023

Carter Rose, client vertical sales, automotive lead, DISH Media Heading into this year’s upfronts, the auto industry is poised for a big comeback. Like digital media, addressable TV enables robust deterministic targeting and attribution. Here, addressable campaigns help Sponsored by: DISH Media

Audience 67

Audience Brand Lift Impressions Manufacturing 67

InMobi

APRIL 15, 2015

The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device. While 16% may not sound extremely impressive, MMA’s analysis reveals that reallocating the budget with an eye towards mobile’s effectiveness would have changed the attitudes of an additional 2.5

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

Digiday

FEBRUARY 7, 2023

Produced by Urban One and receiving significant radio distribution from American Urban Radio Network, the show claims to have generated $8 million in investment into Black-owned media. We are very purposeful in terms of which episodes that our brands want to go into,” he said.

Advertising 72

Advertising Brand Lift Conversion Agency 72

Martech

JANUARY 3, 2023

On top of that, many of the media measurement approaches (e.g., brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Evolving and diversifying the media audience strategy beyond third-party audiences. Unfortunately, there is no third-party data panacea.

ROI 101

ROI Control Group Audience Cookies 101

Basis

MARCH 7, 2023

DOOH advertising is defined as any digital advertising media that people encounter outside of their homes. Using a combination of these different venue types can allow you to get your brand or product messaging in front of the right consumer, at the right time. Let’s dive in. What Is Digital Out-of-Home Advertising?

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Digital Remedy

NOVEMBER 17, 2022

As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

InMobi

MAY 2, 2022

Measuring viewability gives marketers a clearer understanding of their campaign effectiveness, and also allows advertising spend to be allocated to the most valuable media. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. We continue to develop new ways to measure.”

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Martech Series

FEBRUARY 2, 2023

Prior to this, she was head of media at Chanel and spent the previous decade within the media agency world at Publicis, Omnicom, and GroupM. She was also COO of a startup online magazine and her broad and deep experience gives her a unique understanding of all facets of the media world.

Marketing 52

Marketing Machine Learning Brand Lift MarTech 52

InMobi

SEPTEMBER 3, 2019

1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. To expose this kind of information, media effectiveness surveys are needed.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%.

Marketing 69

Marketing Entertainment Agency Audience 69

illumin

DECEMBER 8, 2023

With managed service, markers will have what is called an Insertion Order or Media Plan; this plan sets out a fixed CPM, a fixed number of impressions, and a fixed Total Spend so that their service provider can best meet their needs. These can include creative consultation and data gathering via brand lift and foot traffic studies.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Agency 52

Digital Remedy

DECEMBER 7, 2022

Our digital marketing platforms centralize each aspect of the media management and activation process—allowing you to track all of your metrics with ease. Real-Time Brand Lift Results – Every Flip campaign includes Lucid survey-based brand lift insights, as a default, right in your real-time Flip dashboard.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Clearcode

MARCH 2, 2023

An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. This will likely increase confidence and trust among the large media groups and speed up adoption of in-game advertising.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Single Grain

APRIL 28, 2022

These companies use ads on YouTube, social media and Google, as well as a host of other tools like email marketing and direct mail marketing, to encourage immediate action from their target audience. Access to new ideas: A direct response firm can give you new ideas on how to advertise your company and generate new attention for your brand.

Agency 59

Agency ROI Audience SEO 59

AdvertiseMint

OCTOBER 19, 2023

You get insane amounts of data too – impressions, clicks, sales. On social media platforms, YouTube, and search engines. What social media platforms and search engines do they use daily? Keep honing your social media advertising approach for killer results! It’s like a laser beam versus a spray bottle.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Ad Monsters

JANUARY 24, 2025

For an excruciating 14 hours, consumers, content creators, and brands lamented TikTok’s loss. Many took to social media to memorialize the app, sharing screenshots of what they thought was the final message the clock app would send. Jeremy Haft, CRO at Digital Remedy TikToks ad dollars will need to flow elsewhere.

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119