Martech

DECEMBER 5, 2024

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. The IAB standards break up the store geography into five main regions or zones. It also defines impression metrics to establish how many customers are likely to see each ad. New customers. Processing.

Retail 105

Retail Media Pop-Up Brand Lift 105

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. What Are the Benefits of Digital Out-of-Home?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9% year-over-year.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

AdvertiseMint

OCTOBER 19, 2023

New platforms and advertising options pop up all the time. But here’s the good news – online advertising opens up a whole new world to grow your business. You get insane amounts of data too – impressions, clicks, sales. Turn up the volume and watch those sales start ringing! You name it.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52