Martech

JUNE 28, 2024

For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 122

Brand Lift Marketing Brand Awareness Audience 122

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. In this context, advertisers are leaning into legacy measurement tactics, like brand lift studies, to gauge the success of awareness-driven campaigns.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

InMobi

OCTOBER 21, 2015

Some of these same advertisers are also tracking impressions to understand their click-through rates (CTRs) as well as adding a layer of accountability to ad-network reporting. Impression tracking is available through a few mobile attribution & analytics providers. Tracking impressions is only the first step.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. On top of that, many of the media measurement approaches (e.g.,

ROI 101

ROI Control Group Audience Cookies 101

AdvertiseMint

OCTOBER 19, 2023

You get insane amounts of data too – impressions, clicks, sales. These visual ads help promote your business by increasing visibility and brand impressions. Drive brand lift and direct response with creative that inspires. It’s like a laser beam versus a spray bottle. You name it.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52