Martech

MAY 21, 2024

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. Keep in mind that many platforms will provide lift and recall studies.

Audience 110

Audience Conversion Rate Machine Learning Brand Lift 110

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Digiday

MARCH 9, 2023

These meaningful, action-based metrics garnered from interactive video allow marketers to tie consumers’ specific actions to ads more effectively — a critical consideration as both brands and consumers tighten their budgets. “In Static ads are wasted impressions.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

You get insane amounts of data too – impressions, clicks, sales. And if something isn’t working, you can tweak or pause ads instantly. The formats are diverse, from photo and video ads to carousels and boosted posts. Display ads include: Banner ads Video ads Rich media And more!

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Clearcode

MARCH 2, 2023

Audio in general is a fast-growing medium within the digital landscape and audio ads placed within the gaming environment have been attracting positive feedback from both advertisers and gaming publishers. A key reason for this is because audio ads are one of the least intrusive types of advertising across gaming, yet so powerful.

Advertising 52

Advertising Viewability Banner Brand Lift 52