Exchange Wire

SEPTEMBER 17, 2024

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [.]

Brand Lift 103

Brand Lift Viewability Impressions Media 103

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Then those two events need to be matched to attribute the action to the ad impression. ” . ” .

Viewability 101

Viewability Advertising Impressions Cookies 101

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Digiday

DECEMBER 7, 2022

Advertisers receive campaign metrics based on Amazon’s first-party signals, including insights on audience size and the frequency with which an ad is surfaced to an audience through KPIs like viewable impressions and view-through rate. “By its very nature, brand awareness is cross-channel,” Thatte said.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

Basis

NOVEMBER 12, 2024

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression. Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Digital Remedy

NOVEMBER 17, 2022

CTV is high-quality media, with low levels of fraud relative to many other digital channels and with 100% viewable inventory. Impressions and video completion rates (VCR) don’t tell the whole story of a campaign. They can use similar KPIs in CTV that they use in online campaigns – online conversions, site visits, and the like.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52