Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ). It informs how your marketing campaigns and initiatives are performing, often in real-time, so you can optimize for improvement.

Marketing 126

Marketing CPL Machine Learning CPC 126

illumin

MAY 28, 2024

Conduct brand lift studies and incrementality tests to gauge the incremental impact of your ads and media tactics. Machine learning, AI, media mix modelling, lookalike modelling, and identity graphs can be good alternatives. Identity graphs use AI to group identifiers into individuals and households to create profiles.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Digiday

MARCH 9, 2023

We also ran a third-party brand lift study which illustrated a successful increase in brand consideration. With AI and machine-learning interactive video capabilities, there’s no reason why every video can’t be targeted and personalized in near real-time,” he said.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

InMobi

OCTOBER 15, 2018

Advanced machine learning capabilities ensure greater survey accuracy and more powerful deep insights. At the same time, the platform employs 30+ machine learning-powered validation checks. billion-plus global mobile users). InMobi Pulse changes the game for marketing – bringing research results live in days, not months.

Marketing 52

Marketing Machine Learning A/B Testing Brand Lift 52

Martech Series

FEBRUARY 2, 2023

The company’s attention measurement platform (LAMP) records visual attention from consenting panel participants, creating a training data set for machine learning models to score an array of video and display media formats.

Marketing 52

Marketing Machine Learning Brand Lift MarTech 52

Digital Remedy

DECEMBER 7, 2022

Real-Time Campaign Performance Reporting – Leveraging real-time, machine learning optimization towards the KPIs that matter most, our fully customizable, comprehensive dashboards provide a unified view of campaign insights—no waiting for results.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

InMobi

JULY 8, 2021

With a plethora of contextual signals on digital channels and the advanced machine learning algorithms available today, contextual targeting on digital is far more sophisticated than the reputation it carries from analog TV and print days. But ideal next steps here will vary depending on the key performance indicators being tracked.

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52

VideoWeek

JANUARY 12, 2024

The new audience planning tool uses machine learning to produce a single media plan, across linear and streaming, that targets a brand’s specific audience segment, the company announced at CES 2024. NBCUniversal also said it will transact 50 percent of its business on strategic audiences in 2024.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

AUGUST 25, 2023

Reddit Brand Lift measures the incremental impact of Reddit Ads on brand perception, while Reddit Conversion Lift analyses the actions taken as a result of viewing an ad on Reddit. Reddit Introduces First-Party Measurement Tools Reddit has introduced first-party measurement tools for the first time.

Media 52

Media Retail GDPR Agency 52

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. .”

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Martech

APRIL 1, 2024

As for the consumer experience, media heavyweights like Spotify and Netflix use machine learning to curate personalized playlists and recommendations based on user consumption habits rather than personal data. Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030.

Advertising 131

Advertising GDPR Clickbait Machine Learning 131

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. Bargmann has more than 25 years of experience in digital marketing, including a five-year stint at DSP MediaMath.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52