Martech

SEPTEMBER 27, 2024

Balancing the trifecta Mastering the balance of ROAS, brand safety and brand suitability requires advanced technology. Third-party verification partners like IAS utilize machine learning to analyze large volumes of content in real-time, making quick decisions about ad placements that meet safety and suitability standards.

Media 121

Media Advertising Conversion Rate Machine Learning 121

Martech

FEBRUARY 6, 2025

.” Standardized assessment: Guillermo Novillo, LATAM director of integrated marketing at Microsoft, wants to see “more of a framework emerging for how you connect branding to business outcomes, and I think that’s something that will start to happen.” The full report can be found here. Processing.

Machine Learning 79

Machine Learning Brand Lift Marketing Click Through Rate 79

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Get MarTech! The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

JUNE 16, 2022

Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns. The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

MARCH 6, 2023

Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales. They will also benefit from targeting high-AU media. High-AU PMPs allow advertisers to secure inventory with a greater probability of capturing attention and driving results.

Ad Exchange 86

Ad Exchange Machine Learning Brand Lift Impressions 86

Martech

APRIL 1, 2024

As for the consumer experience, media heavyweights like Spotify and Netflix use machine learning to curate personalized playlists and recommendations based on user consumption habits rather than personal data. Get MarTech! Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030.

Advertising 131

Advertising GDPR Clickbait Machine Learning 131

Martech

MAY 21, 2024

B2B brands with lead generation goals also benefit from down-funnel performance. Like our hypothetical case example, CPG brands can also benefit from hyper-targeting when measuring brand lift or ad recall. Keep in mind that many platforms will provide lift and recall studies.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111