Brand Lift, Machine Learning and Media

How to balance ROAS, brand safety and suitability in social media advertising

Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising.

Media

Media Advertising Conversion Rate Machine Learning

Smarter attribution strategies to help B2B marketers prove campaign value

Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.”

Machine Learning

Machine Learning Brand Lift Marketing Click Through Rate

Lyft introduces in-app ads as part of an expanded rider experience

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Machine Learning

Machine Learning Brand Lift Real Estate eCommerce

Adelaide Metrics and Sharethrough Partner to Offer Attention-Based Curated Inventory

Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

Ad Exchange

Ad Exchange Machine Learning Brand Lift Impressions

How to build a hyper-precise audience-first ad campaign

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Example : Imagine a feminine hygiene brand with a sports product line. Creative Once you have the audience and the media plan, make the moment count.

Audience

Audience Conversion Rate Machine Learning Brand Lift

Impact of Emotional Advertising on Neural Pathways and Consumer Habits

The Ad Tech Blog

JUNE 15, 2024

Creating Consistent Emotional Messaging Another challenge is maintaining consistent emotional messaging across various platforms and media. With consumers interacting with brands through multiple touchpoints, ensuring a cohesive emotional narrative can be daunting. Use this data to refine your strategies and make data-driven decisions.

Advertising

Advertising Machine Learning Brand Lift Click Through Rate

Marketing analytics: What it is and why marketers should care

Martech

APRIL 27, 2022

Social media interactions : Social engagements, follows, profile views, shares, and DMs. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. Media planning. Data is central to marketing analytics.

Marketing

Marketing CPL Machine Learning CPC

Overcoming signal loss in advertising

illumin

MAY 28, 2024

In turn, ad budgets are increasingly allocated to channels that can leverage first-party data , such as CTV , retail media, and social media. Conduct brand lift studies and incrementality tests to gauge the incremental impact of your ads and media tactics.

Advertising

Advertising Cookies Machine Learning Brand Lift

Lumen Research Hires Senior Director of Marketing & Appoints New Chief Operating Officer & Chief Strategy Officer

Martech Series

FEBRUARY 2, 2023

Prior to this, she was head of media at Chanel and spent the previous decade within the media agency world at Publicis, Omnicom, and GroupM. She was also COO of a startup online magazine and her broad and deep experience gives her a unique understanding of all facets of the media world.

Marketing

Marketing Machine Learning Brand Lift MarTech

InMobi Pulse – Making Market Research “Do it Yourself”

InMobi

OCTOBER 15, 2018

Advanced machine learning capabilities ensure greater survey accuracy and more powerful deep insights. At the same time, the platform employs 30+ machine learning-powered validation checks. billion-plus global mobile users). InMobi Pulse changes the game for marketing – bringing research results live in days, not months.

Marketing

Marketing Machine Learning A/B Testing Brand Lift

The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report. Read more on VideoWeek. percent each.

Cookies

Cookies Audience Media Demand Side Platform

Understanding ATT's Impact on Your Business

InMobi

JULY 8, 2021

With a plethora of contextual signals on digital channels and the advanced machine learning algorithms available today, contextual targeting on digital is far more sophisticated than the reputation it carries from analog TV and print days. With universal IDs, ad buyers will be able to better understand their audiences across media.

Click Through Rate

Click Through Rate Demand Side Platform Audience Machine Learning

Performance TV and CTV: What You Need to Know

Digital Remedy

DECEMBER 7, 2022

Our digital marketing platforms centralize each aspect of the media management and activation process—allowing you to track all of your metrics with ease. Real-Time Brand Lift Results – Every Flip campaign includes Lucid survey-based brand lift insights, as a default, right in your real-time Flip dashboard.

Brand Lift

Brand Lift Conversion Machine Learning Conversion Rate

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

AUGUST 25, 2023

Social media is expected to be the fastest-growing channel, with spend rising to $227.2 Retail media spend is on track to reach $141.7 Retail media spend is on track to reach $141.7 percent of retail media spending. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 billion next year, accounting for 21.8

Media

Media Retail GDPR Agency

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment. into a separate entity.

Ad Tech

Ad Tech Media Brand Lift Audience

Privacy plus personalization: The new frontier of digital advertising

Martech

APRIL 1, 2024

A renewed focus on keywords allows brands to target niche audience interests with brand-safe and privacy-compliant precision. As for the consumer experience, media heavyweights like Spotify and Netflix use machine learning to curate personalized playlists and recommendations based on user consumption habits rather than personal data.

Advertising

Advertising GDPR Clickbait Machine Learning

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

VideoWeek

JANUARY 10, 2025

In this week’s Week in Review: Smart TV makers unveils new AI integrations at CES, Bauer Media buys Clear Channel’s Northern European business, and Disney agrees a deal with Fubo. These voice-based capabilities will be used for searching through streaming content as well as other video and media content on Google TVs.

Demand Side Platform

Demand Side Platform Machine Learning Media Manufacturing

AdTech Trends

How to balance ROAS, brand safety and suitability in social media advertising

Smarter attribution strategies to help B2B marketers prove campaign value

Trending Sources

Lyft introduces in-app ads as part of an expanded rider experience

Adelaide Metrics and Sharethrough Partner to Offer Attention-Based Curated Inventory

How to build a hyper-precise audience-first ad campaign

Impact of Emotional Advertising on Neural Pathways and Consumer Habits

Marketing analytics: What it is and why marketers should care

Overcoming signal loss in advertising

Lumen Research Hires Senior Director of Marketing & Appoints New Chief Operating Officer & Chief Strategy Officer

InMobi Pulse – Making Market Research “Do it Yourself”

The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

Understanding ATT's Impact on Your Business

Performance TV and CTV: What You Need to Know

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

Privacy plus personalization: The new frontier of digital advertising

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

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