Martech

MAY 21, 2024

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. B2B brands with lead generation goals also benefit from down-funnel performance.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Digiday

MARCH 9, 2023

These meaningful, action-based metrics garnered from interactive video allow marketers to tie consumers’ specific actions to ads more effectively — a critical consideration as both brands and consumers tighten their budgets. “In Static ads are wasted impressions.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. .”

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. The GenAI 3.0

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52