Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. However, success also depends on a proactive and strategic marketing team.

Media 120

Media Advertising Conversion Rate Machine Learning 120

Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. “The market has spoken and declared TVision is the leader in TV Attention data, and Upwave, the leader in measuring TV brand lift.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

JULY 29, 2022

Dynata, the world’s largest first-party data platform for insights, activation and measurement, expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. ” Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Brand Lift 80

Brand Lift Media ROI MarTech 80

Digiday

FEBRUARY 14, 2023

Most marketing organizations have a host of KPIs that they need to move, so single-metric and single-method research is not enough,” Egan told Digiday. Focusing on ad impact and brand lift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S.

Brand Lift 75

Brand Lift Audience Food Impressions 75

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth.

Brand Lift 70

Brand Lift Conversion Retargeting Finance 70

Martech

DECEMBER 5, 2024

But now more than ever, marketers need to prove this effectiveness. It also defines different sales measurement approaches like sales lift and incremental sales and brand lift. The IAB standards also provide metrics to help measure how new customers are to a brand based on their purchase histories. Why we care.

Retail 98

Retail Media Pop-Up Brand Lift 98

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Basis

JANUARY 9, 2025

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran. JZ : A handful of solutions come to mind here.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

VideoWeek

NOVEMBER 25, 2024

This allows marketers to measure brand lift and conversions across different holdout groups, according to Maier. “A lot of companies are starting to shift their attention in measurement to looking at, for example, incrementality and marketing mix modeling (MMM),” he says.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 125

Marketing CPL Machine Learning CPC 125

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. And, of course, there’s the rapid development of generative AI, which is both presenting new challenges and introducing fresh possibilities for marketers.

Brand Lift 107

Brand Lift Advertising Cookies Impressions 107

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Marketers also have more ways to find their customers on CTV/OTT by partnering with retail media networks.

Marketing 108

Marketing Brand Lift Retail MarTech 108

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety. MFA supply is growing.

Marketing 111

Marketing Brand Lift CPM Viewability 111

VideoWeek

DECEMBER 6, 2023

Marketers are looking to increase their video investments in 2024, according to a new report from WARC, with short-form video platforms positioned as chief beneficiaries of marketing spend. The annual survey of more than 1,400 marketing professionals found that budgets will continue their migration to digital channels next year.

Marketing 105

Marketing Brand Lift Advertising Media 105

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. She will lead customer relations, ensuring Brand Metrics’ clients get the best experience and outcomes from its groundbreaking technology.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Basis

JANUARY 24, 2024

That said, we’re starting to see a shift now, and B2B marketers and brands have begun to reframe and rethink their advertising strategies in the context of this larger signal loss. What cookieless marketing solutions are particularly useful for B2B advertisers? NL: When it comes to targeting, contextual relevance will be key.

Advertising 105

Advertising Marketing Cookies Brand Lift 105

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech

APRIL 7, 2022

There are a wide range of options for brands to connect with the otherwise elusive gaming audience. The New York event showed marketers a crash course about the metaverse and how games are part of that. Get the daily newsletter digital marketers rely on. Processing.Please wait. Zoe Soon of IAB. Image: IAB.

Marketing 112

Marketing Brand Lift Audience Media 112

illumin

NOVEMBER 28, 2024

Specifically, the company looks to improve its brand lift measurement through new partnerships. This program is intended to help marketers become adept at Roblox advertising. The online gaming platform also announced efforts towards increasing its staff and resources to improve its ongoing advertising efforts.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge. MarTech Quote-of-the-Week!

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: Perficient and Infor to Showcase Multilingual Digital Experiences at Sitecore Symposium.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Digiday

OCTOBER 4, 2023

During the first day, Coltrane Curtis, founder and managing partner of full-service consumer marketing agency Team Epiphany, talked about the measurement challenges that companies face in developing metrics on influencer and content creator campaigns. Continue reading this article on digiday.com. Continue reading this article on digiday.com.

Retail 92

Retail Brand Lift Media Agency 92

Digiday

MARCH 7, 2024

Through the partnership, Digiday has learned, Disqo will gain access to Inscape’s automatic content recognition (ACR) TV viewing data, to be paired with Disqo’s other products that measure brand lift and outcomes, which in turn help advertisers measure the cross-media and full-funnel impact of ad campaigns.

Cookies 94

Cookies Agency Pop-Up Brand Lift 94

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

Martech Series

OCTOBER 26, 2022

From inflation, to ongoing geopolitical conflict, to the looming threat of recession, today’s economy is challenging brands in extraordinary ways. Brands should be prepared to demonstrate more marketing agility as they ride out a tumultuous market while simultaneously continuing to invest in branding to deliver a balanced approach.

Marketing 87

Marketing A/B Testing Audience Non-Profit 87

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

Martech Series

JUNE 23, 2022

Marketing Technology News: Cavai Appoints Mats Persson as CEO. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix. Mike Follett, Lumen’s Managing Director, explains: “ We’re really excited to extend our relationship with the Teads team.

Brand Lift 92

Brand Lift MarTech Communications Media 92

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. These brands operate across the U.S., Europe and Latin America.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Bilt is all about contextual marketing and meeting people where they already are. In-car tablets are available in 12 markets. Screens on top of Lyft cars are available in 5 marketers. Lyft also has out-of-home ads on bike sharing stations in four markets.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

AdExchanger

SEPTEMBER 27, 2023

Unilever owns Hellmann’s – a name that would be familiar to anyone from the East Coast – but perhaps less so to people from the western US, where the same products go by […] The post The Secret Sauce Behind Marketing Hellmann’s And Its West Coast Twin, Best Foods appeared first on AdExchanger.

Food 105

Food Marketing Brand Lift 105

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift 100

Brand Lift Communications MarTech Media 100

VideoWeek

FEBRUARY 28, 2025

Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing domestic linear audience declines, and reporting that the linear TV ad market is deteriorating faster than expected. Marketers can use the same creative assets deployed on display or social media campaigns, according to Taboola.

Media 52

Media Marketing Agency Brand Lift 52

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. The data governance global market is expected to grow from $2.1 Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Martech Series

AUGUST 3, 2022

Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, was named the winner of a Gold Stevie® Award in the Adult Beverages Marketing Campaign of the Year category in The 20th Annual American Business Awards. The American Business Awards are the U.S.A.’s

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

Advertising 130

Advertising GDPR Clickbait Machine Learning 130

Ad Monsters

FEBRUARY 20, 2025

market is expected to hit $1.3 GA4 wasnt it, shared Ryan Pabelona, Senior Director of Paid Media & Marketing Analytics at Revolve. Google is moving, but brands and publishers must test, learn, and iterate to find what works at scale. Ecommerce ad spending is projected to grow 12.5% in 2025, and the U.S. The consensus?

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Chase Palmieri, CEO of Credder Inc.

Brand Lift 96

Brand Lift MarTech Advertising Media 96