Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. And, of course, there’s the rapid development of generative AI, which is both presenting new challenges and introducing fresh possibilities for marketers.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge. MarTech Quote-of-the-Week!

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech Series

FEBRUARY 27, 2023

The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI. Right now, backend measurement and pre-market testing are incredibly effective. This is data-driven decision-making at its finest. Cold creative is risky.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. How to ensure first-party data drives ongoing ROI for CPGs. Dig deeper: How B2B marketers can activate first-party data in their CDP.

ROI 101

ROI Control Group Audience Cookies 101

Martech Series

JANUARY 5, 2023

We’d love to hear more about some of your latest observations on the digital ad market: what trends do you feel will dominate the online advertising space through 2023? Social media will continue to be an evergreen avenue for B2B marketing. The market has gotten increasingly more crowded over the years. About Linda.

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech Series

NOVEMBER 30, 2022

Additional results showed success such as “fit as a game sponsor” (23 point lift), “brand sponsorship of a game” (40 point lift) and “Johnsonville is a family-owned company” (22 point lift). Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

VideoWeek

AUGUST 27, 2024

Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. It will also feature a bolstered contextual offering, which WBD says will help optimise campaigns and drive up ROI. Warner Bros. Warner Bros. Discovery Global & UK&I.

Brand Lift 59

Brand Lift Ad Inventory ROI Audience 59

InMobi

APRIL 15, 2015

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing Effectiveness Research , or SMoX for short. Consumers spent an average of 2.54

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Household addressable targets high-intent auto audiences As TV becomes more data-driven, it provides brands a significant opportunity to reach targeted audiences at scale.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Digiday

DECEMBER 20, 2022

To stand out, the way a brand implements an influencer campaign must be innovative, including a clear strategy and a variety of creators. Redefining the brand-influencer relationship. In working with creators, brands must be considerate and thoughtful in selecting partners and ambassadors since not all guarantee success.

Food 81

Food Brand Lift Audience ROI 81

Digiday

JUNE 15, 2022

The key hits: Newsletter publishers like Morning Brew, The Gist and 1440, are starting to see a shift in some of their advertisers’ marketing strategies, with categories like crypto pumping the brakes on media buys. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The iOS 15 problem.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Single Grain

APRIL 28, 2022

As a far more aggressive form of marketing than options like SEO and content marketing, direct response marketing can be an excellent way to generate leads quickly when your company needs to ensure rapid growth. How to Choose a Direct Response Marketing Agency. Top 5 Direct Response Marketing Agencies.

Agency 59

Agency ROI Audience SEO 59

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals. Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals. Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift.

CPM 52

CPM Advertising Audience Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Getting inside their heads is super important for your digital marketing plan. The Facebook platform has a huge reach, great targeting, and robust analytics to power your social media marketing efforts. billion by the end of 2023.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

VideoWeek

AUGUST 30, 2024

In this week’s Week in Review: The Trade Desk is rumoured to be working on a TV OS, a US court strikes down big tech’s liability shield, and Gap says it’s investing more in upper funnel marketing. For fashion brand Gap however, the reverse is true. Nvidia Tops $30 Billion in Q2 Revenue Nvidia generated $30.04

Retail 52

Retail Media Non-Profit Healthcare 52

Ad Monsters

SEPTEMBER 15, 2024

Out-of-home (OOH) and digital out-of-home (DOOH) advertising are gaining momentum, especially as part of omnichannel marketing strategies. Still, the real question is — how can publishers and advertisers fine-tune their offerings to capture this growing market? OOH produced a 3.4%

Geo targeting 115

Geo targeting Audience Brand Lift Advertising 115

Ad Monsters

JANUARY 24, 2025

TikTok was highly effective at driving brand lift, not just performance, and DOOH is a channel with significant potential that has been underinvested in. Short-Form Video Strategies in Flux Brands are leveraging the TikTok ban to diversify their short-form video strategies. ” Bob Lynch, Founder and CEO of SponsorUnited 4.

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119