illumin

JANUARY 9, 2019

Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. Audience attention remains a proven pain for many marketers.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

Digiday

FEBRUARY 2, 2023

With ad spend under more scrutiny than ever, brands should continue looking for cost-efficient and relatively new ways to boost brand awareness, especially as go-to performance marketing channels have proven less effective thanks to data privacy measures. She did not provide exact spend figures).

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

InMobi

JANUARY 9, 2023

MMA SMARTIES Indonesia 2022 recognized the creativity and innovation of leading brands and laid a solid foundation for celebrating the bright future of marketing. InMobi continued the winning streak by bagging four esteemed awards for contributing to mobile excellence and digital marketing.

Brand Lift 52

Brand Lift Food Video Ads Retail 52

VideoWeek

AUGUST 26, 2022

Last month the French authority expressed misgivings over the impact the proposed merger would have on TV advertising, as the combined entity would control approximately 75 percent of the market. Google DV360 Rolls Out Digital Out-of-Home Ads. Swedish SVOD Market Weathers Economic Storm. Plex Warns of Security Breach.

Brand Lift 98

Brand Lift Media Agency Electronics 98

Basis

MARCH 7, 2023

Programmatic digital out-of-home (pDOOH) takes things a step further, allowing advertisers to harness the power of automation and real-time bidding technology to make the most of out-of-home ad spend. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. year-over-year.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals. Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals. Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift.

CPM 52

CPM Advertising Audience Brand Lift 52

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user. Check it out!

Viewability 52

Viewability Advertising Impressions Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Internet advertising lets you reach way more people than traditional methods like print ads or commercials. Getting inside their heads is super important for your digital marketing plan. billion by the end of 2023.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. Questions Covered in the Q&A What defines an in-game ad?

Advertising 52

Advertising Viewability Banner Brand Lift 52

VideoWeek

NOVEMBER 24, 2023

YouTube Plans to Let Advertisers Buy Shorts Ads Separately YouTube is planning to let more advertisers buy ads exclusively on YouTube Shorts, AdExchanger reported this week. The new capability would therefore allow brands to target ads specifically on YouTube Shorts. Read on VideoWeek. percent over the nine-month period.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Martech

NOVEMBER 5, 2024

The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time. To gain a fuller understanding, marketers must combine insights from multiple techniques, such as: Eye tracking.

Audience 116

Audience Brand Lift Banner Video Ads 116

illumin

JULY 23, 2024

Superimposition-based AR This type of AR marketing replaces or enhances physical items with digital content. AR print marketing: Traditional print marketing such as postcards, flyers, and direct mail, can be more engaging and elevated by applying AR elements to it. billion USD by 2025.

Advertising 105

Advertising Conversion Rate Pop-Up Brand Lift 105

VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. model, developed by the firms GenAI Labs team, generates complete CTV ads, according to the company, including script, voice, music and image-to-video animations.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52