Martech Series

JANUARY 5, 2023

Welcome to this MarTech Series chat, Linda, tell us about yourself and more about your role at Big Village. Social media will continue to be an evergreen avenue for B2B marketing. Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind.

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech Series

DECEMBER 12, 2022

Single-source CX intelligence platform provides new effectiveness insights across siloed social media channels. Customer experience (CX) intelligence platform DISQO released its first “Assessing Ad Impact in Social Media” report with unprecedented normative benchmarks for social media campaign effectiveness.

Media 80

Media Brand Lift SEO MarTech 80

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Marketers also have more ways to find their customers on CTV/OTT by partnering with retail media networks.

Marketing 109

Marketing Brand Lift Retail MarTech 109

Martech Series

JUNE 23, 2022

Lumen Research , the leader in attention measurement, has signed a deal with global media platform, Teads , to provide measurement and native creative testing tools to its clients worldwide. Measuring attention has the power to reshape and turbocharge the way media, creative and data work together.”.

Brand Lift 92

Brand Lift MarTech Communications Media 92

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Brand Lift 100

Brand Lift Communications MarTech Media 100

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers. Image: Lyft Media. Why we care.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. This release, now in general availability, meets both of these criteria.”.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. We are thrilled to have Bundlr as a valued Content Credibility Database customer.”.

Brand Lift 96

Brand Lift MarTech Advertising Media 96

Martech Series

FEBRUARY 27, 2023

Audio was once the medium of choice for marketers a generation ago but fell out of favor with the advent of TV and subsequent introduction of Digital and Social Media advertising. More brands are leveraging audio as a key element of their overall media strategy and storytelling ability.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Martech Series

AUGUST 4, 2022

Amdocs , a leading provider of software and services to communications and media companies, today announced a three-year expanded agreement with Oi, one of the largest telecom operators in Brazil, to provide an expanded catalog of subscription video-on-demand titles to consumers through Amdocs’ Vubiquity platform.

Brand Lift 77

Brand Lift Communications Entertainment MarTech 77

Martech Series

AUGUST 3, 2022

One of Aki’s biggest value propositions lies in helping our brand partners understand their consumers’ most receptive moments.”— Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for….

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. “Receiving certification is quite meaningful.”— CEO Bae-young Myung.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Get MarTech!

Brand Lift 84

Brand Lift Conversion Rate Retargeting Video Ads 84

Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

Ad Exchange 86

Ad Exchange Machine Learning Brand Lift Impressions 86

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Example : Imagine a feminine hygiene brand with a sports product line. Creative Once you have the audience and the media plan, make the moment count.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Martech

APRIL 1, 2024

A renewed focus on keywords allows brands to target niche audience interests with brand-safe and privacy-compliant precision. As for the consumer experience, media heavyweights like Spotify and Netflix use machine learning to curate personalized playlists and recommendations based on user consumption habits rather than personal data.

Advertising 131

Advertising GDPR Clickbait Machine Learning 131

Martech

APRIL 7, 2022

The road to games has been widened by powerhouse gaming publishers like Activision Blizzard (acquired by Microsoft in a jaw-dropping deal ), media publishers like NBCUniversal and the adtech leaders who are connecting the pipes to playable ads and virtual metaverse activations. Untapped audiences identify as gamers. moms playing games. “It

Marketing 114

Marketing Brand Lift Audience Media 114

Martech Series

AUGUST 2, 2022

By empowering creators and innovators with access to the GPU resources they need, brands, businesses, and individuals can now share ongoing interactive 3D experiences without the burden of having to predict traffic and reserve cloud computing resources in advance.

Brand Lift 88

Brand Lift MarTech Marketing Media 88

Martech

APRIL 27, 2022

Social media interactions : Social engagements, follows, profile views, shares, and DMs. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. Media planning. Data is central to marketing analytics.

Marketing 127

Marketing CPL Machine Learning CPC 127

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Manufacturing 78

Manufacturing Brand Lift Electronics MarTech 78

Martech Series

DECEMBER 19, 2022

‘Media + Data’ strategy positions company to fulfill demand for first-party data and CTV solutions. The custom native formats deliver brand lift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. from 2021.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Get MarTech! The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech. In your inbox.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech Series

JULY 14, 2022

When considering performance, 43% of marketers cite that CTV/OTT spend increases are driven by the ability to achieve brand awareness and performance marketing goals. One in two advertisers use impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend). The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Data Loss Prevention. Response Practices.

Brand Lift 75

Brand Lift Communications MarTech Marketing 75

Martech

JANUARY 3, 2023

On top of that, many of the media measurement approaches (e.g., brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Evolving and diversifying the media audience strategy beyond third-party audiences. Unfortunately, there is no third-party data panacea. Deepening consumer insights.

ROI 101

ROI Control Group Audience Cookies 101

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. Prior to this, she was head of media at Chanel and spent the previous decade within the media agency world at Publicis, Omnicom, and GroupM.

Marketing 52

Marketing Machine Learning Brand Lift MarTech 52

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Introducing the new Kaspersky offerings: from standard to premium.

Brand Lift 86

Brand Lift Education MarTech Conversion 86

Martech Series

AUGUST 5, 2022

Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information.

Marketing 81

Marketing Audience Media Entertainment 81

Martech Series

OCTOBER 26, 2022

These types of nuances in consumer behavior can be picked up by AI algorithms and factored into how a brand can best connect with target audiences in different ways as AI enables brands to optimize media delivery in real-time and create measurable, incremental uplift against sales and other marketing goals.

Marketing 87

Marketing Audience A/B Testing Non-Profit 87

Clearcode

MARCH 2, 2023

As the buy side is still in its infancy, most of the in-game media is still bought via direct deals or via PMP, with little inventory being purchased via open RTB auctions. This will likely increase confidence and trust among the large media groups and speed up adoption of in-game advertising. A brand-safe environment with low fraud.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is best for building brand awareness. Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

Brand Lift 110

Brand Lift Brand Awareness Audience Conversion 110

Martech

MARCH 19, 2025

While martech platforms like Rockerbox and Northbeam can provide robust insights into CTVs incrementality and support future budgeting decisions, there are still effective ways to measure its impact independently. KPIs and tests to assess CTVs effect on paid search, SEO and paid social.

SEO 93

SEO Brand Lift Conversion MarTech 93