Martech

APRIL 3, 2025

Many marketers realize that short-term gains have come at the expense of long-term brand building. As noted in a previous MarTech article, advertisers are rediscovering the power of upper-funnel investment and learning how to build a business case for brand media using modern measurement methods. But the pendulum is swinging.

Brand Lift 80

Brand Lift Conversion Retargeting Finance 80

Martech

JUNE 28, 2024

For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 122

Brand Lift Marketing Brand Awareness Audience 122

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Brand Lift 82

Brand Lift Conversion Rate Retargeting Video Ads 82

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. Get MarTech! On top of that, many of the media measurement approaches (e.g., In your inbox.

ROI 101

ROI Control Group Audience Cookies 101