Brand Lift, MarTech and ROI

Brand Lift

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ROI

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube

Martech Series

JULY 29, 2022

Dynata, the world’s largest first-party data platform for insights, activation and measurement, expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. ” Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Brand Lift

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Smarter attribution strategies to help B2B marketers prove campaign value

Martech

FEBRUARY 6, 2025

Dig deeper: Balancing the human-to-AI mix in B2B marketing Develop ROI frameworks for brand marketing More and more marketers are being asked to quantify the value of brand marketing in financial terms. Business leaders understand brand equity matters but want more precise insights into how marketing helps build it. .”

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Trending Sources

Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale.

Brand Lift

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How to measure the impact of brand marketing

Martech

JUNE 28, 2024

Dig deeper: Why B2B marketing needs brand building more than lead gen 2. Brand lift Brand lift studies remain a core solution to measure brand marketing efforts. Brand lift studies measure shifts in perception by analyzing consumer sentiments pre- and post-campaign.

Brand Lift

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MarTech Interview with Linda Shea, Executive Vice President Business Advisory Services at Big Village

Martech Series

JANUARY 5, 2023

Welcome to this MarTech Series chat, Linda, tell us about yourself and more about your role at Big Village. We will continue to see a modernized brand lift measurement that is essential to gauge progress, identify the need for course correction, and determine success.

MarTech

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Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift

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Marketing Technology Highlights of The Week: Featuring Seedtag, RollWorks, Wix, Widen and more!

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge.

eCommerce

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Veritonic’s Second Annual Audio Intelligence Summit Celebrates the Power of Audio with Record Attendance, Unmatched Insights and Thought Leadership

Martech Series

FEBRUARY 27, 2023

The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI. This year, we will see more brands adopting audio-first marketing and media strategies that will deliver unmatched ROI and brand lift at a time when they need it the most.”

Brand Lift

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How CPGs can realize the value of first-party data with a CDP

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI

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Marketing analytics: What it is and why marketers should care

Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. It validates marketing expenses by tying ROI to initiatives. Measuring ROI from marketing and advertising initiatives. marketing attribution ).

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Johnsonville’s First Intrinsic In-Game Campaign with GumGum and Frameplay Quadruples Industry Standards for Ad Recall and Purchase Intent

Martech Series

NOVEMBER 30, 2022

Additional results showed success such as “fit as a game sponsor” (23 point lift), “brand sponsorship of a game” (40 point lift) and “Johnsonville is a family-owned company” (22 point lift). Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Brand Lift

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2024 B2B trends: 6 key areas for marketing success

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Get MarTech! The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech. In your inbox.

Marketing

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More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey

Martech Series

JULY 14, 2022

When considering performance, 43% of marketers cite that CTV/OTT spend increases are driven by the ability to achieve brand awareness and performance marketing goals. 97% of CTV/OTT advertisers agree that advertising on premium video content can improve ROI performance goals. The study fielded in March 2022.

Advertising

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AdTech Trends

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube

Smarter attribution strategies to help B2B marketers prove campaign value

Trending Sources

Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom

How to measure the impact of brand marketing

MarTech Interview with Linda Shea, Executive Vice President Business Advisory Services at Big Village

Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Marketing Technology Highlights of The Week: Featuring Seedtag, RollWorks, Wix, Widen and more!

Veritonic’s Second Annual Audio Intelligence Summit Celebrates the Power of Audio with Record Attendance, Unmatched Insights and Thought Leadership

How CPGs can realize the value of first-party data with a CDP

Marketing analytics: What it is and why marketers should care

Johnsonville’s First Intrinsic In-Game Campaign with GumGum and Frameplay Quadruples Industry Standards for Ad Recall and Purchase Intent

2024 B2B trends: 6 key areas for marketing success

More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey

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