Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

AdExchanger

JULY 8, 2022

Rhonesha ByngCEO & FounderDevon Christopher JohnsonCEO & FounderBrands and tech vendors can do a lot more to make good on their public promises to support diverse and Black-owned media. Continue reading » The post Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization appeared first on AdExchanger.

Brand Lift 111

Brand Lift Media ROI Impressions 111

Digiday

FEBRUARY 14, 2023

There’s a different kind of post-game analysis when it comes to Super Bowl advertising — the kind media buyers and planners do to find out if the ads actually worked. Focusing on ad impact and brand lift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S.

Brand Lift 75

Brand Lift Audience Food Impressions 75

Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.”

Machine Learning 83

Machine Learning Brand Lift Marketing Click Through Rate 83

Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. But as many have noted, the pendulum is swinging back.

Brand Lift 123

Brand Lift Marketing Brand Awareness Audience 123

Exchange Wire

OCTOBER 31, 2024

Adform, the most powerful and safe media buying platform in the world, today (October 31st, 2024) announces the expansion of its partnership with Happydemics, the leading actionable ad analytics and brand lift platform empowering ad players globally. Greater access to Happydemics’ [.]

Brand Lift 59

Brand Lift Media 59

Digiday

OCTOBER 4, 2023

The first two days of Digiday’s biannual Media Buying Summit , in Naples, Fla., touched on a host of issues and opportunities media agencies face this year. A discussion on AI focused on what agencies should be considering when creating AI frameworks for brands. Continue reading this article on digiday.com.

Retail 92

Retail Brand Lift Media Agency 92

Basis

JANUARY 9, 2025

Advertisers need to really understand where their customers are consuming media, and media mix modelling can be helpful here to identify the highest value tactics in your campaigns. Advertisers should also reprioritize brand lift studies and cookieless conversion attribution tools to assist on the attribution side.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Exchange Wire

SEPTEMBER 17, 2024

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [.]

Brand Lift 103

Brand Lift Viewability Impressions Media 103

VideoWeek

NOVEMBER 25, 2024

The Series B startup already works with a number of high-profile brands, including PetSmart and Weight Watchers, allowing them to create and activate audiences across a range of paid media. This allows marketers to measure brand lift and conversions across different holdout groups, according to Maier.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, the company looks to improve its brand lift measurement through new partnerships.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Martech Series

DECEMBER 12, 2022

Single-source CX intelligence platform provides new effectiveness insights across siloed social media channels. Customer experience (CX) intelligence platform DISQO released its first “Assessing Ad Impact in Social Media” report with unprecedented normative benchmarks for social media campaign effectiveness.

Media 80

Media Brand Lift SEO MarTech 80

Digiday

MARCH 7, 2024

If data is the oil of the media business, new repositories and refineries are popping up everywhere. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Especially when the biggest oil field — third-party cookies — is drying up. Continue reading this article on digiday.com.

Cookies 94

Cookies Agency Pop-Up Brand Lift 94

Ad Monsters

FEBRUARY 20, 2025

From AIs growing influence on media buying to ecommerce flexing its muscle and the ongoing game of measurement musical chairs, the event underscored how collaboration is no longer a nice-to-have but a necessity. It shows that blending brand-building and lower-funnel strategies drives results. The consensus? There is no silver bullet.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Exchange Wire

JANUARY 7, 2025

DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising for DPG Medias leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to measure the brand lift [.]

Brand Lift 52

Brand Lift Media Advertising 52

VideoWeek

MARCH 31, 2025

As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. Davina Dunlea, CEO, CRATE Media Group Independents are generally working a lot harder across a range of complex KPIs for our clients.

Agency 52

Agency Brand Lift Ad Server Audience 52

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. As such, helping clients better collect, unify, organize, and execute on their first-party data must continue to be a top priority for media agencies.

Agency 92

Agency Media Cookies Education 92

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Marketers also have more ways to find their customers on CTV/OTT by partnering with retail media networks.

Marketing 108

Marketing Brand Lift Retail MarTech 108

Martech Series

JUNE 23, 2022

Lumen Research , the leader in attention measurement, has signed a deal with global media platform, Teads , to provide measurement and native creative testing tools to its clients worldwide. Measuring attention has the power to reshape and turbocharge the way media, creative and data work together.”.

Brand Lift 92

Brand Lift MarTech Communications Media 92

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers. Image: Lyft Media. Why we care.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Digiday

SEPTEMBER 19, 2022

Influencers have quietly become the new power brokers of media. Whether it’s through social media or livestream platforms, these content creators have become cultural ambassadors across food, sports, skincare, gaming and much more. Most media agencies are making the effort to keep up with the advances of this form of marketing.

Media 69

Media Agency Food Entertainment 69

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for….

Brand Lift 100

Brand Lift Communications MarTech Media 100

Ad Monsters

DECEMBER 7, 2023

A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. Sellers typically have more or better information than buyers about the quality of media inventory being sold in auctions.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Martech Series

FEBRUARY 27, 2023

Audio was once the medium of choice for marketers a generation ago but fell out of favor with the advent of TV and subsequent introduction of Digital and Social Media advertising. More brands are leveraging audio as a key element of their overall media strategy and storytelling ability.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Bundlr will be released to a wider community this August via the App Store and Google Play and expects to integrate the Credder API and data this fall.

Brand Lift 96

Brand Lift MarTech Advertising Media 96

Martech Series

AUGUST 4, 2022

Amdocs , a leading provider of software and services to communications and media companies, today announced a three-year expanded agreement with Oi, one of the largest telecom operators in Brazil, to provide an expanded catalog of subscription video-on-demand titles to consumers through Amdocs’ Vubiquity platform.

Brand Lift 77

Brand Lift Communications Entertainment MarTech 77

Digiday

DECEMBER 7, 2022

For all the potential of full-funnel marketing, however, one key challenge persists — the difficulty of effectively measuring impact across the funnel, especially upper-funnel efforts like brand marketing. To reach and engage their audiences with brand-building campaigns, brands are increasingly running multichannel campaigns.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

Digiday

JULY 3, 2022

Media analysts Borrell Associates recently polled 1,881 local media buyers as part of its Spring 2022 Survey , and captured the media they plan to increase and decrease in the foreseeable future. Attention metrics firm Adelaide will use Disqo’s Brand Lift and Outcomes Lift ad measurement products to enhance its AU metric.

Media 75

Media Agency Brand Lift Banner 75

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Example : Imagine a feminine hygiene brand with a sports product line. Creative Once you have the audience and the media plan, make the moment count.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. This release, now in general availability, meets both of these criteria.”.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Driving results.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Martech Series

AUGUST 3, 2022

One of Aki’s biggest value propositions lies in helping our brand partners understand their consumers’ most receptive moments.”— Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for….

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89