illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Martech

APRIL 3, 2025

Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. To escape, we dont just need a better media mix we need more innovative marketing measurement. Heres the twist: this isnt just a media mix problem.

Brand Lift 73

Brand Lift Conversion Retargeting Finance 73

Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. But as many have noted, the pendulum is swinging back.

Brand Lift 122

Brand Lift Marketing Brand Awareness Audience 122

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 107

Brand Lift Advertising Cookies Impressions 107

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Digiday

SEPTEMBER 2, 2022

Babycare brand Coterie has rolled out its first out-of-home campaign, looking to get in front of parents and families venturing back outside now that Covid-19 restrictions have been lifted. Efforts included art installations around the city to catch the attention of parents with OOH partner Quan Media Group.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

illumin

MAY 28, 2024

In turn, ad budgets are increasingly allocated to channels that can leverage first-party data , such as CTV , retail media, and social media. It also poses significant challenges for marketers when it comes to personalization, look-alike modelling, audience targeting and retargeting , campaign reporting, and marketing attribution.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88