Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. On top of that, many of the media measurement approaches (e.g., CPGs and third-party audiences.

ROI 101

ROI Control Group Audience Cookies 101

MNTN

NOVEMBER 11, 2022

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008. Airbnb Rests Easy With a Sustained Brand Marketing Approach.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Martech Series

AUGUST 1, 2022

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube. Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand. Retail Media Networks Should Take a Page from The Mobile Gaming Playbook. Adform .

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Martech

APRIL 27, 2022

Social media interactions : Social engagements, follows, profile views, shares, and DMs. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. It validates marketing expenses by tying ROI to initiatives.

Marketing 126

Marketing CPL Machine Learning CPC 126

VideoWeek

AUGUST 27, 2024

But AIM streamlines the overall data offering, drawing in data from WBD’s consumer touchpoints and making it accessible across the media company’s portfolio. It will also feature a bolstered contextual offering, which WBD says will help optimise campaigns and drive up ROI. Discovery Global & UK&I.

Brand Lift 59

Brand Lift Ad Inventory ROI Audience 59

Martech Series

JANUARY 5, 2023

Social media will continue to be an evergreen avenue for B2B marketing. We will continue to see a modernized brand lift measurement that is essential to gauge progress, identify the need for course correction, and determine success.

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech Series

JULY 14, 2022

When considering performance, 43% of marketers cite that CTV/OTT spend increases are driven by the ability to achieve brand awareness and performance marketing goals. One in two advertisers use impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend).

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

DECEMBER 20, 2022

Rose Ferraro, Chief Revenue Officer, Trusted Media Brands. In the age of the influencer, a substantial amount of brand recognition and revenue dollars can be attributed to celebrity endorsements of a product, service or brand. Sponsored by: Trusted Media Brands.

Food 82

Food Brand Lift Audience ROI 82

InMobi

APRIL 15, 2015

This research examines the effectiveness of cross channel marketing to present findings that point to an optimized level of mobile spend that is proven to increase campaign ROI without increasing overall marketing budgets. The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device.

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

Digiday

APRIL 11, 2023

Carter Rose, client vertical sales, automotive lead, DISH Media Heading into this year’s upfronts, the auto industry is poised for a big comeback. Like digital media, addressable TV enables robust deterministic targeting and attribution. Here, addressable campaigns help Sponsored by: DISH Media

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Single Grain

APRIL 28, 2022

These companies use ads on YouTube, social media and Google, as well as a host of other tools like email marketing and direct mail marketing, to encourage immediate action from their target audience. Access to new ideas: A direct response firm can give you new ideas on how to advertise your company and generate new attention for your brand.

Agency 59

Agency ROI Audience SEO 59

MNTN

OCTOBER 7, 2024

You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift.

CPM 52

CPM Advertising Audience Brand Lift 52

VideoWeek

AUGUST 30, 2024

US Appeals Court Strikes Down Big Tech’s “Liability Shield” A US appeals court has struck down the argument that federal law grants social media companies immunity from being held accountable for user harms, according to Bloomberg. For fashion brand Gap however, the reverse is true. Read more on VideoWeek.

Retail 52

Retail Media Non-Profit Healthcare 52

AdvertiseMint

OCTOBER 19, 2023

On social media platforms, YouTube, and search engines. What social media platforms and search engines do they use daily? Social Media Advertising With billions of active users, social platforms like Facebook, Instagram, TikTok, and LinkedIn are online hot spots. Display ads include: Banner ads Video ads Rich media And more!

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Ad Monsters

SEPTEMBER 15, 2024

AB: OOH advertisers are now focused on measurable outcomes such as social media sharing, foot traffic, coupon redemptions, brand lift, and consumer engagement. Measuring Campaign Effectiveness YY: How are OOH advertisers measuring the effectiveness of their campaigns, and what metrics are most valuable to them?

Geo targeting 115

Geo targeting Audience Brand Lift Advertising 115

Ad Monsters

JANUARY 24, 2025

For an excruciating 14 hours, consumers, content creators, and brands lamented TikTok’s loss. Many took to social media to memorialize the app, sharing screenshots of what they thought was the final message the clock app would send. Jeremy Haft, CRO at Digital Remedy TikToks ad dollars will need to flow elsewhere.

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119